A trend that could well apply to journalism as a whole well beyond TikTok and its entertaining videos.
Posted: Wed Jan 29, 2025 5:25 am
As a result, most of his videos are very short and often aim to answer a simple question. His latest hit, “What happened to the Queen’s corgis?” has been viewed 4.1 million times. Media initiatives on TikTok are therefore diverse and varied, and creators are unanimous: there is no miracle recipe for success on the platform. Whether the production of publications is the work of one person or an entire editorial team, the important thing seems to be to produce short, accessible and engaging content.
The user's attention must be captured from the first seconds. In the future, the report emphasizes that it expects TikTok videos to be longer than the current average of 30 to 60 seconds. This will allow bank data media outlets to produce more comprehensive content that will meet the growing needs of an increasingly young TikTok audience. As media outlets become more and more present on the platform, users' attention will also become increasingly difficult to capture. Journalists and editorial teams will therefore have to demonstrate ever greater originality by continuing to discover and explore new formats.
Photo by Árpád Czapp on Unsplash Stay up to date and subscribe to the newsletter! International media news every Saturday in your inbox Your email address Register Discover all the France Télévisions newsletters On the same theme BeReal, Hive, Gas, new social networks to inform differently? Trends January 20, 2023 Web3 Newsletter The newsletter in the era of Web3: a strong editorial product, generating close-knit communities Trends November 26, 2022 Tech Trends 2020 for Journalism Trends September 15, 2019 Read other articles onWinter reading: our recommendations for this winter wandering links December 24, 2022 Reading time: 4 min Share As the end-of-year holidays approach, and this period often conducive to reflection, Méta-Media offers you a selection of books to understand the effects of new technologies on the world around us, and the prospects they hold for us.
The user's attention must be captured from the first seconds. In the future, the report emphasizes that it expects TikTok videos to be longer than the current average of 30 to 60 seconds. This will allow bank data media outlets to produce more comprehensive content that will meet the growing needs of an increasingly young TikTok audience. As media outlets become more and more present on the platform, users' attention will also become increasingly difficult to capture. Journalists and editorial teams will therefore have to demonstrate ever greater originality by continuing to discover and explore new formats.
Photo by Árpád Czapp on Unsplash Stay up to date and subscribe to the newsletter! International media news every Saturday in your inbox Your email address Register Discover all the France Télévisions newsletters On the same theme BeReal, Hive, Gas, new social networks to inform differently? Trends January 20, 2023 Web3 Newsletter The newsletter in the era of Web3: a strong editorial product, generating close-knit communities Trends November 26, 2022 Tech Trends 2020 for Journalism Trends September 15, 2019 Read other articles onWinter reading: our recommendations for this winter wandering links December 24, 2022 Reading time: 4 min Share As the end-of-year holidays approach, and this period often conducive to reflection, Méta-Media offers you a selection of books to understand the effects of new technologies on the world around us, and the prospects they hold for us.