Speed ​​of delivery and optimization of related processes are one of the key factors of success

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Of course, all this, as well as the possibility of hypothetical participation in promotions, is calculated in advance: special attention should be paid to the selection of goods with which you enter the marketplaces .

It is desirable that the marginality be at least 30%, then there will be more room for maneuvering with the price. It is also worth laying down the share of advertising expenses. The basic % that we lay down with our Clients is from 10, but sometimes it reaches 20%. This should be kept in mind.

It is possible to trade without discounts and participation in promotions , but it is necessary to take into account the nuances mentioned above. In particular, it should be a unique and popular product, but it is difficult to find such a product in the context of tough competition.

Of course, manufacturers and brands are winning, but it is important to remember that they have invested in brand promotion and can now compete on the basis of brand demand.

If the product/category is unpopular and has not been in demand for a year, you need to understand that participation in promotions will not greatly affect your sales. If the product is relatively popular sweden consumer email list , in demand, and you have competently conducted a pricing policy, then participation will benefit you, sales will increase.


It is important to use all delivery options that are appropriate for your situation:

“distributing” goods across marketplace warehouses in regions where the main purchasing activity occurs;
ship goods to central warehouses;
try express delivery options.