Morgan Stanley (BBC Future)
Posted: Wed Jan 29, 2025 3:58 am
There is probably no person who is not familiar with the BBC channel. However, not everyone knows that the company has local advertising outlets, such as BBC Capital, BBC Travel and BBC Future. These channels create advertising publications that are placed at the bottom of the main page of BBC News. One of the memorable examples of native advertising in this format was the interaction with the BBC channel of the largest financial conglomerate Morgan Stanley, which attorney email list brought the latter significant benefits.
Morgan Stanley
In advertising, the emphasis should be on the value of the information that a potential client will receive, rather than on the relevance of this material to a particular brand. This is especially important if the company is developing in a highly competitive industry. High-quality and truly useful content will help to stand out from the competition.
General Electric (The Message)
This story once again proves that in any business you can achieve great success, even if someone has already achieved colossal results in the chosen direction. For example, in 2014, the podcast Serial was published, which became a real hit of that time. It seemed that a story more popular and exciting than this exciting detective story simply could not be found.
General Electric
But American corporation General Electric decided to use podcasts to promote its own brand. They released their series The Message, which looked at audio technology through the prism of sci-fi stories about rookie podcasters and a team of cryptographers deciphering a frightening message from space.
The Message quickly became popular and was often mentioned in various media. In 2016, this fascinating podcast series won a Webby Award for its original use of native. The Message also published an exciting online game. A little later, a forum dedicated to the podcast was created, where users communicated and shared their own, sometimes incredible, theories.
Read also!
"Advertising campaigns: how to attract attention to your product"
Read more
Once again, we repeat that in matters of advertising, everything is limited only by the developer's imagination. Do not try to copy what has brought success to other companies. Think bigger, go beyond the boundaries of existing ideas and do not be afraid to show the world something new.
Cedar Point Catch-a-Ghost
Cedar Point, an Ohio amusement park, came up with a genius move to increase its Halloween traffic. Followers were asked to take a screenshot of a Snapchat story to catch an image of a ghost that would disappear as suddenly as it had appeared. The person could exchange the screenshot for a coupon or a small gift. Since catching the ghost was not the easiest task, users returned to the story repeatedly, which significantly increased the reach. Thanks to the simple solution, Cedar Point increased impressions by 233% and attracted over 144 thousand new users.
Cedar Point Catch-a-Ghost
A contest is one of the tools for target audience traffic. But to increase the number of responses and reactions, think over the contest in such a way that the audience is interested in further interaction.
Transfer subscribers to other channels related to the brand. And, of course, publish content on these platforms that fuels interest, because retaining an audience is much more difficult than gaining one.
Taco Bell
An equally interesting example of native advertising is TacoBell. The fast food chain published its own masks for Snapchat and collected over 224 million views in a day. For the company, this was a huge result.
Taco Bell
Of course, this promotion format is not suitable for all companies, since sometimes creating a mask costs several hundred thousand dollars. Representatives of small and medium businesses cannot allocate such amounts for advertising, but this is not a reason to put an end to popular and in-demand tools.
Morgan Stanley
In advertising, the emphasis should be on the value of the information that a potential client will receive, rather than on the relevance of this material to a particular brand. This is especially important if the company is developing in a highly competitive industry. High-quality and truly useful content will help to stand out from the competition.
General Electric (The Message)
This story once again proves that in any business you can achieve great success, even if someone has already achieved colossal results in the chosen direction. For example, in 2014, the podcast Serial was published, which became a real hit of that time. It seemed that a story more popular and exciting than this exciting detective story simply could not be found.
General Electric
But American corporation General Electric decided to use podcasts to promote its own brand. They released their series The Message, which looked at audio technology through the prism of sci-fi stories about rookie podcasters and a team of cryptographers deciphering a frightening message from space.
The Message quickly became popular and was often mentioned in various media. In 2016, this fascinating podcast series won a Webby Award for its original use of native. The Message also published an exciting online game. A little later, a forum dedicated to the podcast was created, where users communicated and shared their own, sometimes incredible, theories.
Read also!
"Advertising campaigns: how to attract attention to your product"
Read more
Once again, we repeat that in matters of advertising, everything is limited only by the developer's imagination. Do not try to copy what has brought success to other companies. Think bigger, go beyond the boundaries of existing ideas and do not be afraid to show the world something new.
Cedar Point Catch-a-Ghost
Cedar Point, an Ohio amusement park, came up with a genius move to increase its Halloween traffic. Followers were asked to take a screenshot of a Snapchat story to catch an image of a ghost that would disappear as suddenly as it had appeared. The person could exchange the screenshot for a coupon or a small gift. Since catching the ghost was not the easiest task, users returned to the story repeatedly, which significantly increased the reach. Thanks to the simple solution, Cedar Point increased impressions by 233% and attracted over 144 thousand new users.
Cedar Point Catch-a-Ghost
A contest is one of the tools for target audience traffic. But to increase the number of responses and reactions, think over the contest in such a way that the audience is interested in further interaction.
Transfer subscribers to other channels related to the brand. And, of course, publish content on these platforms that fuels interest, because retaining an audience is much more difficult than gaining one.
Taco Bell
An equally interesting example of native advertising is TacoBell. The fast food chain published its own masks for Snapchat and collected over 224 million views in a day. For the company, this was a huge result.
Taco Bell
Of course, this promotion format is not suitable for all companies, since sometimes creating a mask costs several hundred thousand dollars. Representatives of small and medium businesses cannot allocate such amounts for advertising, but this is not a reason to put an end to popular and in-demand tools.