The article answers the questions:
What is thin content and how does it impact positioning results?
How to check if Google detects thin content on your website?
How to create content that benefits positioning?
Contents:
Thin content – what is it?
Consequences of using thin content
How to avoid the consequences of using low-quality content?
What to replace thin content?
Why is it worth avoiding thin content?
Thin content – what is it?
Thin content is poor content that does not provide any value to the user. It includes content that is automatically generated, excessively saturated with keywords, and hidden on the page. Thin content is also content on a subpage that has a small amount of unique content.
Consequences of using thin content
Low-value content is not interesting to users, which makes it classified uk email lists unattractive by indexing robots. In practice, this means that the use of thin content is associated with a decrease in the rating of a given website in the Google search engine, translating into its lower position in search results and an increase in the bounce rate. A page containing thin content becomes invisible to recipients, who will not find it even when entering a phrase directly related to the leading topic of this website in Google.
How to avoid the consequences of using low-quality content?
In order to ensure that the content used on the website does not fall into the thin content category and that the website will be visible in Google search results, you should first of all avoid copying content from other websites, make sure that there is no hidden content on the website, properly manage keywords and phrases, and also do not place content on doorway pages.
1. Avoid copying content from other sites
The first rule that must be followed to avoid the consequences of using low-quality content is to avoid copying content from other sites. This includes both plagiarism, which, in addition to lowering your position in search results, can also be associated with legal problems, and duplicating content within different tabs of your own website. In both cases, the copied content has already been published, so it does not represent any added value, which is read flawlessly by Google algorithms.
2. Refrain from hiding content on a website
Hiding content on a website is a strategy aimed at fooling Google algorithms. It involves using various types of CSS styles or placing texts on a website that are heavily saturated with keywords and phrases, written in small font, usually in a color that almost blends with the background. This type of thin content is currently quickly detected by search engine algorithms and can lead to penalties in the form of various restrictions on the website. To avoid this, website owners should make sure that there is no hidden content on them.