How much does it cost to set up a campaign in Yandex.Direct

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Prices for such services vary greatly depending on the quality and the contractor. An agency can set up a campaign from 0 to 100 thousand rubles, freelancers - from 500 to 50 thousand rubles. The range is large, so you should proceed from the tasks facing you.

Setting up an advertising campaign in Yandex.Direct for a large online store with 10 thousand items will cost at least 100 thousand rubles. One product presented on a one-page site will require much less work.

There is a temptation to trust agencies that buy a motorcycle owner mailing list promise to do the job inexpensively or completely free of charge. The catch is that such contractors cooperate with Yandex, so the setup is carried out by them with an orientation towards completely different goals, using a large volume of keys. Subsequently, they receive their partner percentage.

Another option is to set up the system for free, but with the condition of subsequent support. And at this stage, the agency more than compensates for its costs by setting an inflated price.

Another point that can turn into a serious problem is setting up a campaign in Yandex.Direct on the agency account.

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Hence the conclusion: an offer of free services always hides some kind of trap, so it is better to avoid them. Internet promotion, sales growth and other important indicators of success largely depend on how competently your contextual advertising is set up.

You shouldn't trust specialists who are ready to work for 500 rubles either. Think about it: it takes time to understand the specifics of your business, analyze the niche, and choose a strategy.

No professional would value a week of his work at such a modest sum. This means that a cheap director has at least 20 projects in progress at the same time, and it is pointless to talk about high-quality settings.

And the last question: agency or freelancer? Who to trust with your advertising campaign with the least risks?

Considering that many agencies hire freelancers, it makes sense to try to find a contractor yourself, without overpaying intermediaries. It is no secret that the company will take 15 thousand rubles from you, pay the contractor 5000 rubles, and pocket the difference. If you are lucky enough to find a freelancer yourself, based on our recommendations, you will be able to save a lot.

With a large advertising budget, it is better to contact a serious agency, where prices for setup start from 50 thousand rubles. In this case, there is a higher probability that competitor analysis, site monitoring and optimization will be carried out. Do not forget that significant results require financial investments.

As a guide, remember the average price of 2,000–3,000 rubles for a regular campaign setup in Yandex.Direct. Freelance exchanges are full of offers from people willing to set up ads for 100 keywords for 500 rubles. If you are leaning towards this option, do not expect a miracle: your campaign will be one of many, no one guarantees you an individual approach.

Download a useful document on the topic:

Checklist: How to Achieve Your Goals in Negotiations with Clients
Our advice is to pay more, but as a result get a high-quality setup of an advertising campaign in Yandex.Direct, the cost of which is slightly higher, but it will be carried out taking into account the specifics of your business and the tasks facing it at this stage.