Google-Search-Quality-Raters-Guidelines-E-A-T
Posted: Wed Jan 29, 2025 3:30 am
Step 3: Determining the Page Quality rating
Raters have a scale of 1 to 5 (see image below) to give the page a rating (Google, 2022b).
Image is taken from Google's Search Quality Rater Guidelines
The 4 pillars of E-E-A-T
In determining the Page Quality rating, Rater uses E-E-A-T. We explain honduras mobile numbers list the four pillars and also give you tips on what you can do to optimize your website for them.
4 pillars EEAT
Trust
Google sees page reliability as the most important aspect in the E-E-A-T family and is therefore the center of the model. By reliability, Google refers to how accurate, honest, safe and trustworthy the page is.
How you build reliability varies by type of page. For example, an e-commerce store needs a secure payment system and reliable customer service, and product review pages should be especially honest and written to help others make a choice.
So Google wants Web pages high up in search results that are trustworthy. Your website must therefore radiate trust to visitors and Google. You can build this trust in the following ways.
A clear, credible contact page. Google itself mentions this point in the Quality Raters' Guidelines.
If you have a website that sells products, you should have a easy to find return policy listed on your website. Don't set this page to noindex, but have Google index it.
Scientific consensus. Google wants websites high in search results that match the scientific consensus. If your content can be supported by scientific sources, it increases Google's confidence in your content.
Online reputation. A good online reputation gives confidence. Do you have negative reviews or are people writing negatively about your website in online forums? If so, this is detrimental to trust in your website.
External links to trusted websites also give confidence to your own website.
Advertising Experience. The ads on your Web site also impact trust. The Quality Raters' Guidelines describe that ads that are distracting, disruptive or block content can be seen as a sign of low trust.
Raters have a scale of 1 to 5 (see image below) to give the page a rating (Google, 2022b).
Image is taken from Google's Search Quality Rater Guidelines
The 4 pillars of E-E-A-T
In determining the Page Quality rating, Rater uses E-E-A-T. We explain honduras mobile numbers list the four pillars and also give you tips on what you can do to optimize your website for them.
4 pillars EEAT
Trust
Google sees page reliability as the most important aspect in the E-E-A-T family and is therefore the center of the model. By reliability, Google refers to how accurate, honest, safe and trustworthy the page is.
How you build reliability varies by type of page. For example, an e-commerce store needs a secure payment system and reliable customer service, and product review pages should be especially honest and written to help others make a choice.
So Google wants Web pages high up in search results that are trustworthy. Your website must therefore radiate trust to visitors and Google. You can build this trust in the following ways.
A clear, credible contact page. Google itself mentions this point in the Quality Raters' Guidelines.
If you have a website that sells products, you should have a easy to find return policy listed on your website. Don't set this page to noindex, but have Google index it.
Scientific consensus. Google wants websites high in search results that match the scientific consensus. If your content can be supported by scientific sources, it increases Google's confidence in your content.
Online reputation. A good online reputation gives confidence. Do you have negative reviews or are people writing negatively about your website in online forums? If so, this is detrimental to trust in your website.
External links to trusted websites also give confidence to your own website.
Advertising Experience. The ads on your Web site also impact trust. The Quality Raters' Guidelines describe that ads that are distracting, disruptive or block content can be seen as a sign of low trust.