You can use the description to give a little bit of extra information to entice people to click.
Posted: Sun Dec 22, 2024 8:06 am
Basically, if you have a favourite style of title that you use outside of China, the same idea can probably be applied to China as well.
WECHAT ARTICLE DESCRIPTIONS
The article description (概要) is shown in the list of articles korea phone number on the account’s page, but only if there’s only one article in the batch (see image above). It can also be seen when somebody shares the article in a chat (see below).
If your article has a punchy first sentence (which it should), you could start off with that. As a person begins to read it, they’ll naturally want to click to continue reading.
Another useful tactic is to mention something else that is in the article…something that they might not have learned from the title.
A third useful tactic is to announce the personal/professional benefits of reading the article.
WHAT MAKES A GREAT WECHAT ARTICLE TEASER IMAGE?
Images are very prominent, so they’re very important as well.
Choose an image that is simple, clear, centered and relevant to the core topic of the article.
It’s tough to crop the images to perfection, because images are shown in slightly different formats based on which part of WeChat they show up in. You can count on the top, bottom and side margins of the image being out of view in various cases.
Occasionally, images will appear tiny. To understand that, you need to know what multiple article pushes are.
WHAT ABOUT MULTIPLE ARTICLE PUSHES?
Both Service and Subscription accounts have limits on the amount of posts they can make. But, each “post” can contain up to eight articles.
The post below by Nintendo contains two articles. The first has a big image and title. The other only has a small image and title. There’s even a third and fourth article in this post, but those aren’t visible until clicking through from the Subscriptions folder to Nintendo Switch’s account.
If you post multiple articles each time, make sure that the image of the first article is extra catchy.
WECHAT ARTICLE DESCRIPTIONS
The article description (概要) is shown in the list of articles korea phone number on the account’s page, but only if there’s only one article in the batch (see image above). It can also be seen when somebody shares the article in a chat (see below).
If your article has a punchy first sentence (which it should), you could start off with that. As a person begins to read it, they’ll naturally want to click to continue reading.
Another useful tactic is to mention something else that is in the article…something that they might not have learned from the title.
A third useful tactic is to announce the personal/professional benefits of reading the article.
WHAT MAKES A GREAT WECHAT ARTICLE TEASER IMAGE?
Images are very prominent, so they’re very important as well.
Choose an image that is simple, clear, centered and relevant to the core topic of the article.
It’s tough to crop the images to perfection, because images are shown in slightly different formats based on which part of WeChat they show up in. You can count on the top, bottom and side margins of the image being out of view in various cases.
Occasionally, images will appear tiny. To understand that, you need to know what multiple article pushes are.
WHAT ABOUT MULTIPLE ARTICLE PUSHES?
Both Service and Subscription accounts have limits on the amount of posts they can make. But, each “post” can contain up to eight articles.
The post below by Nintendo contains two articles. The first has a big image and title. The other only has a small image and title. There’s even a third and fourth article in this post, but those aren’t visible until clicking through from the Subscriptions folder to Nintendo Switch’s account.
If you post multiple articles each time, make sure that the image of the first article is extra catchy.