Independent real estate agent: how to use social media for work
Posted: Tue Jan 28, 2025 11:40 am
1. Create social networks for broker work
Regardless of whether or not you have a busy social network, it is extremely important to have an exclusively professional profile on each social network.
Separation is essential to building a reputation as a real estate agent that is independent of your personal life.
After all, neither your friends need to consume your professional content, nor your clients need to follow your social life, right?
This doesn’t mean that you can’t share personal issues on a professional profile. However, this decision needs to be made based on a content strategy that resonates with your audience and not just because it’s your issue.
2. Research market references
Regardless of whether you are just starting out or already have relevant profiles, it is worth researching other profiles (in the real estate market or not) to find inspirations that make sense to you, whether in terms of aesthetics, content or interaction with the public.
It is worth remembering that there is no right or wrong way malta whatsapp data to communicate on social media, nor is it necessary to invent everything from scratch.
Use benchmark research as inspiration and also as a way to differentiate yourself. After all, it’s important to know what’s on the market so you don’t end up doing the same thing over and over again.
3. Build a relationship with your audience
One of the advantages of having social media as an independent broker is the possibility of building a more personal, closer relationship with your followers.
Conversations, live broadcasts to exchange ideas and experiences, and even question boxes in stories can help build a relationship with the public.
Use this space to answer questions from your followers, start conversations, and conduct research. It’s also a good idea to respond to private messages and even remind and mention followers!
Social media email signature
4. Consistency is better than volume
More important than volume is consistency. If you can create 'N' pieces of content in a month, organize a posting calendar so that you have at least one post per week.
If you want to do live broadcasts, try to do them on the same day and time each time. In addition to pleasing the algorithms, you also create a routine with your followers.
Our tip is to set aside some time to work on creating content and managing your social networks.
5. Invest in digital marketing courses
As an independent broker, you don’t need to be an expert in digital marketing. However, having a basic understanding of the general concepts will help you a lot – whether you do it yourself or hire professionals in the field.
At Conecta Imobi Academy , for example, you will find digital marketing courses (and many others) focused on the real estate market.
Another possibility is to work in collaboration with other professionals, such as editors, content creators and designers.
Knowing that there are people dedicated to these areas and learning and working with them can be extremely relevant to your work.
Regardless of whether or not you have a busy social network, it is extremely important to have an exclusively professional profile on each social network.
Separation is essential to building a reputation as a real estate agent that is independent of your personal life.
After all, neither your friends need to consume your professional content, nor your clients need to follow your social life, right?
This doesn’t mean that you can’t share personal issues on a professional profile. However, this decision needs to be made based on a content strategy that resonates with your audience and not just because it’s your issue.
2. Research market references
Regardless of whether you are just starting out or already have relevant profiles, it is worth researching other profiles (in the real estate market or not) to find inspirations that make sense to you, whether in terms of aesthetics, content or interaction with the public.
It is worth remembering that there is no right or wrong way malta whatsapp data to communicate on social media, nor is it necessary to invent everything from scratch.
Use benchmark research as inspiration and also as a way to differentiate yourself. After all, it’s important to know what’s on the market so you don’t end up doing the same thing over and over again.
3. Build a relationship with your audience
One of the advantages of having social media as an independent broker is the possibility of building a more personal, closer relationship with your followers.
Conversations, live broadcasts to exchange ideas and experiences, and even question boxes in stories can help build a relationship with the public.
Use this space to answer questions from your followers, start conversations, and conduct research. It’s also a good idea to respond to private messages and even remind and mention followers!
Social media email signature
4. Consistency is better than volume
More important than volume is consistency. If you can create 'N' pieces of content in a month, organize a posting calendar so that you have at least one post per week.
If you want to do live broadcasts, try to do them on the same day and time each time. In addition to pleasing the algorithms, you also create a routine with your followers.
Our tip is to set aside some time to work on creating content and managing your social networks.
5. Invest in digital marketing courses
As an independent broker, you don’t need to be an expert in digital marketing. However, having a basic understanding of the general concepts will help you a lot – whether you do it yourself or hire professionals in the field.
At Conecta Imobi Academy , for example, you will find digital marketing courses (and many others) focused on the real estate market.
Another possibility is to work in collaboration with other professionals, such as editors, content creators and designers.
Knowing that there are people dedicated to these areas and learning and working with them can be extremely relevant to your work.