LinkedIn™ Lead Generation: How to Generate Leads with LinkedIn™?
LinkedIn™ Lead Generation Definition
The term lead generation is a marketing term that refers to all methods of acquiring prospects and converting them into new customers. In marketing, and more specifically in btob, a lead is a commercial contact likely to be interested in your brand because it offers the solution to their problem.
LinkedIn Lead Generation
The goal is to gather information about potential customers, to save them in your database and better understand:
their problems;
Your expectations and needs;
Your reasons for buying;
Where they are located in the purchasing process (needs discovery, consideration and decision making) to act accordingly and adjust your marketing speech and your lead nurturing strategy .
How to generate leads on LinkedIn™?
Establish a content strategy
To attract leads, i.e. people interested in your services or products, it is recommended to establish a content strategy. Indeed, by publishing posts regularly and at the right time, you demonstrate your expertise and attract your audience.
It's also a great way to gain visibility and notoriety on LinkedIn™. The interactions generated by your posts (comments, shares, likes) boost them and make them more visible to prospects.
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Before you launch and publish content, make sure it respects your editorial line and your company's values! Indeed, remember that these posts are a reflection of your business. They must captivate the user and convey a professional image.
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How to write engaging content for LinkedIn™?
Here are best practices for a native LinkedIn™ post or article :
Place a catchy title, to make a difference and attract the attention of potential customers;
Structure and optimize your content with headings and paragraphs. It's more enjoyable and tempting to read!
When possible, adding emojis can humanize content and provide a friendly touch that prospects appreciate;
Add one or more images to accompany the text;
Insert a call to action at the end of your post! For example, it can be to brazil whatsapp number data react, to share your post, to visit your website…
LinkedIn Lead Generation
What types of LinkedIn™ posts should be favored?
There are several types of LinkedIn™ posts and therefore many opportunities to generate leads. Native post, carousel, video, survey, newsletter or LinkedIn™ article, they all have potential to be exploited!
In fact, the most effective way to see what works best is to publish different types of posts and see which ones generate an interesting conversion rate.
Plus, some topics hit the mark and work especially well on LinkedIn™. Here they are:
Sharing a success or, on the contrary, a bad experience;
Give expert advice. For example, 10 foolproof tips to boost your btob marketing campaigns;
Go deeper into a topic, a specific topic of your activity;
Tell us about a professional event you have participated in or organized;
Ask your community through a survey.
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