Main billing methods for pure advertising
Posted: Tue Jan 28, 2025 10:23 am
Pure advertising billing method 1: Guaranteed period
The guaranteed period type is a type of advertising where the period for which the advertisement will be displayed is decided in advance and advertising fees are incurred accordingly.
The number of impressions, clicks, etc. have no impact on advertising costs.
The feature of this method is that it allows you to pr directors email database increase cost-effectiveness by posting in media with high access numbers and placing high-quality advertisements .
On the other hand, you need to be careful not to advertise in media with low access numbers or if the ads are of low quality, as this will result in poor cost-effectiveness .
Pure advertising billing method 2: Impression guaranteed
Impression guaranteed is a billing model in which the number of times an ad is displayed is decided in advance and advertising fees are charged accordingly.
With this method, ads remain displayed until they are displayed a certain number of times, and the number of clicks, etc. do not affect advertising costs.
High quality ads will increase your click-through rate and therefore your return on investment .
On the other hand, if you post ads that are not of high quality, the advertising costs will be high without leaving an impression on users, making the cost-effectiveness poor.
Pure advertising billing method 3: Impression billing
Pay-per-impression is a billing model in which advertising fees are charged according to the number of times an ad is displayed .
Unlike the impression guarantee model, the number of impressions is not decided in advance, but rather advertising fees are charged according to the number of impressions within a certain period of time.
Just like with guaranteed impressions, running high-quality ads will provide you with greater return on your investment .
Pure advertising billing method 4: Click guarantee type
Guaranteed clicks are a type of billing where the number of clicks is determined in advance and advertising fees are charged accordingly.
Ads will continue to be displayed until the number of clicks reaches a predetermined number , and the display period or number of impressions does not affect advertising costs.
By displaying high-quality ads that increase the quality of the customers who click on them , you can make it more likely that they will purchase your products or services, thereby improving your cost-effectiveness .
For example, if you post flashy ads that are just meant to catch people's attention, you will attract low-quality customers who will click on them impulsively, so you need to be careful.
Pure advertising billing method 5: Pay-per-click
Pay-per-click is a billing model in which advertising fees are charged according to the number of clicks within a certain period of time .
The posting period and number of impressions do not affect advertising costs.
Also, just like with guaranteed clicks, you can improve your return on investment by displaying quality ads that improve the quality of your customers .
The guaranteed period type is a type of advertising where the period for which the advertisement will be displayed is decided in advance and advertising fees are incurred accordingly.
The number of impressions, clicks, etc. have no impact on advertising costs.
The feature of this method is that it allows you to pr directors email database increase cost-effectiveness by posting in media with high access numbers and placing high-quality advertisements .
On the other hand, you need to be careful not to advertise in media with low access numbers or if the ads are of low quality, as this will result in poor cost-effectiveness .
Pure advertising billing method 2: Impression guaranteed
Impression guaranteed is a billing model in which the number of times an ad is displayed is decided in advance and advertising fees are charged accordingly.
With this method, ads remain displayed until they are displayed a certain number of times, and the number of clicks, etc. do not affect advertising costs.
High quality ads will increase your click-through rate and therefore your return on investment .
On the other hand, if you post ads that are not of high quality, the advertising costs will be high without leaving an impression on users, making the cost-effectiveness poor.
Pure advertising billing method 3: Impression billing
Pay-per-impression is a billing model in which advertising fees are charged according to the number of times an ad is displayed .
Unlike the impression guarantee model, the number of impressions is not decided in advance, but rather advertising fees are charged according to the number of impressions within a certain period of time.
Just like with guaranteed impressions, running high-quality ads will provide you with greater return on your investment .
Pure advertising billing method 4: Click guarantee type
Guaranteed clicks are a type of billing where the number of clicks is determined in advance and advertising fees are charged accordingly.
Ads will continue to be displayed until the number of clicks reaches a predetermined number , and the display period or number of impressions does not affect advertising costs.
By displaying high-quality ads that increase the quality of the customers who click on them , you can make it more likely that they will purchase your products or services, thereby improving your cost-effectiveness .
For example, if you post flashy ads that are just meant to catch people's attention, you will attract low-quality customers who will click on them impulsively, so you need to be careful.
Pure advertising billing method 5: Pay-per-click
Pay-per-click is a billing model in which advertising fees are charged according to the number of clicks within a certain period of time .
The posting period and number of impressions do not affect advertising costs.
Also, just like with guaranteed clicks, you can improve your return on investment by displaying quality ads that improve the quality of your customers .