Instead, you should relax and first become clear about what the most important singapore email list characteristics of a good business idea are: customer benefit One pillar of your own business idea is customer benefit. Your business, i.e. your products and services, must have a benefit for a specific target group. This can be that the customer earns more, spends less, has more fun, has less trouble, gets rid of a worry, becomes more attractive and so on. A business idea only makes sense if you can define a clear customer benefit that actually strikes a chord with a sufficiently large number of people. USP Many start-ups want to play it safe. But a key success factor is uniqueness. The USP ( Unique Selling Proposition ), i.e.
the unique selling proposition compared to competitors, is crucial for long-term success. The keyword “Blue Oceans”, which I will discuss further below, also plays an important role here. own requirements In part 1 of this series, I already discussed the personal requirements for self-employment in general. But of course you also have to be a good fit for the specific business idea. profit The word "profit" sounds negative to many people, but that is exactly what a business idea must be able to achieve.