Goals and objectives of the company's marketing activities
Posted: Sun Dec 22, 2024 7:45 am
The structure of the management of the marketing activities of the enterprise should be based on the goals set by the management. As a rule, the main one is to improve or maintain the market position of the company.
To achieve the set goal, the enterprise needs to solve many organizational problems:
focus on short-, medium- and long-term prospects;
constantly analyze the marketing indonesia mailing list environment;
develop a strategy and plan for the company's marketing activities, including a competitive model;
form functional marketing strategies;
assign tasks related to the activity in question to competent specialists whose qualifications must be constantly improved (employees need to study new solutions, strategies, etc.);
correctly distribute the rights, duties, and responsibilities of marketers (each employee or department must solve problems within a specific area);
define the tasks of the staff;
develop a control system to evaluate the results of marketing activities as objectively as possible (for example, establish an acceptable indicator of minimum profit growth);
ensure smooth interaction between different services and departments;
create favorable conditions for the work of personnel.
To organize marketing activities, management needs to focus on solving all of the above tasks.
Increase Your Profits by 10X: 5 Key Metrics You Must Track
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
After working with over 300 online projects , I can guarantee: monitor these metrics weekly and your company will not only survive, but also increase its profits by 10 times!
In the context of sanctions and crisis, knowing the ROI of your advertising decides whether your business will be successful. Tracking these 5 critical indicators is the key to your prosperity.
What you get for free:
5 Key Metrics to Increase Profits by 220%
Advertising Channels Efficiency Calculator: Optimize Your Budget and Increase ROI by 70%
A Killer Commercial Proposal Template That Increases Conversion to Deals by 60%
We have prepared all the documents and templates with formulas for you. And yes, it is FREE:
Download documents for free
Already downloaded
153115
Functions of the marketing activities of the enterprise
Now let's look at the most important functions of the company's marketing activities:
Analysis
We are talking about a large-scale study of the market, the current positions of the enterprise, competitors, audience preferences and other factors that can affect the efficiency of the organization.
Functions of the marketing activities of the enterprise
The information obtained during the analysis process can be used to form forecasts, develop a marketing strategy, and select optimal methods and tools that contribute to the development of the enterprise.
Production
This function involves working on all aspects related to the production of products (from concept development and the introduction of new technologies to warehousing and sales). This allows for improving the quality of goods or services, which in turn increases the company's competitiveness.
Control and management
Control of the marketing activities of the enterprise is the most important process that is necessary to improve the efficiency of the company. The management must approve the enterprise risk management strategy. In addition, the employees of the organization must provide high-quality support to customers and partners.
Sales
This function includes various activities carried out to improve the trading process and increase demand for manufactured products. Development of pricing policy, advertising campaigns and assortment – all this must be carried out within the framework of marketing activities.
Innovations
It is about developing and implementing modern technologies in the company's production processes. Ideally, the company should offer customers completely new services and products.
To achieve the set goal, the enterprise needs to solve many organizational problems:
focus on short-, medium- and long-term prospects;
constantly analyze the marketing indonesia mailing list environment;
develop a strategy and plan for the company's marketing activities, including a competitive model;
form functional marketing strategies;
assign tasks related to the activity in question to competent specialists whose qualifications must be constantly improved (employees need to study new solutions, strategies, etc.);
correctly distribute the rights, duties, and responsibilities of marketers (each employee or department must solve problems within a specific area);
define the tasks of the staff;
develop a control system to evaluate the results of marketing activities as objectively as possible (for example, establish an acceptable indicator of minimum profit growth);
ensure smooth interaction between different services and departments;
create favorable conditions for the work of personnel.
To organize marketing activities, management needs to focus on solving all of the above tasks.
Increase Your Profits by 10X: 5 Key Metrics You Must Track
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
After working with over 300 online projects , I can guarantee: monitor these metrics weekly and your company will not only survive, but also increase its profits by 10 times!
In the context of sanctions and crisis, knowing the ROI of your advertising decides whether your business will be successful. Tracking these 5 critical indicators is the key to your prosperity.
What you get for free:
5 Key Metrics to Increase Profits by 220%
Advertising Channels Efficiency Calculator: Optimize Your Budget and Increase ROI by 70%
A Killer Commercial Proposal Template That Increases Conversion to Deals by 60%
We have prepared all the documents and templates with formulas for you. And yes, it is FREE:
Download documents for free
Already downloaded
153115
Functions of the marketing activities of the enterprise
Now let's look at the most important functions of the company's marketing activities:
Analysis
We are talking about a large-scale study of the market, the current positions of the enterprise, competitors, audience preferences and other factors that can affect the efficiency of the organization.
Functions of the marketing activities of the enterprise
The information obtained during the analysis process can be used to form forecasts, develop a marketing strategy, and select optimal methods and tools that contribute to the development of the enterprise.
Production
This function involves working on all aspects related to the production of products (from concept development and the introduction of new technologies to warehousing and sales). This allows for improving the quality of goods or services, which in turn increases the company's competitiveness.
Control and management
Control of the marketing activities of the enterprise is the most important process that is necessary to improve the efficiency of the company. The management must approve the enterprise risk management strategy. In addition, the employees of the organization must provide high-quality support to customers and partners.
Sales
This function includes various activities carried out to improve the trading process and increase demand for manufactured products. Development of pricing policy, advertising campaigns and assortment – all this must be carried out within the framework of marketing activities.
Innovations
It is about developing and implementing modern technologies in the company's production processes. Ideally, the company should offer customers completely new services and products.