4 tips for defining your business strategy
Posted: Tue Jan 28, 2025 9:30 am
Anyone who owns an e-commerce business knows that selling online is never easy! After all, having an efficient and detailed platform is not enough; you need to invest in a strong sales strategy to achieve the best results.
In addition to considering the clearest demands of your customer base, an effective commercial strategy involves other factors that are very important for the performance of your e-commerce, and it is important to understand how each of them affects your results.
To help you create a business strategy that maximizes your business potential , we have prepared some tips and considerations to guide you! Check them out and stay updated:
1 – Define the best way to sell your products
When we talk about the best way to sell, we take into greece whatsapp data account factors such as the complexity of each of your sales and the average ticket of your customers. As we have said many times here, no strategy works without in-depth knowledge of your consumer base!
If your audience has an average ticket price of R$500.00, for example, this is a clear sign that you need a sales team ! Higher prices tend to increase the complexity of the sale, and it's not hard to understand why: no one spends hundreds of dollars without carefully considering it first.
If your average ticket is lower, you can opt for cheaper sales methods that require much less of your resources.
The greater the complexity of your sales, the more investment will be required , both in terms of time and money, and that is exactly why this step is so important for your sales strategy.
2 – Know the value of your products
This is a very important topic, and if you want to know even more about value proposition , we have an entire article about it: Value Proposition: What Does Your Company Offer?
One of the most common mistakes in e-commerce is failing to convey the full value of your product . It’s no wonder there are wars between Android and iPhone: despite both being smartphones, the two options offer completely different advantages!
Often, your product is well described and illustrated on your website, and information about it is easily accessible, but that's not how it works! It's not enough to point out several advantages to the public, but rather the specific advantages they are looking for in a product.
We gave the example of smartphones for a reason: these companies understand what their audiences are looking for in a cell phone, which is why users rarely switch from one to the other. Your value proposition makes all the difference to your business strategy!
This way, you avoid overcharging or undercharging for your products , which is the reason why many e-commerce businesses close, and on top of that, you can still retain customers who come to you for what only you can offer!
3 – Sell your products the right way
Now that you know how complex your sales are and how valuable your products are, you need to make sure your audience receives these messages in the right way, and this is only possible when you have enough information about your audience.
You need a well-defined persona , and you need to know all of its main characteristics by heart. After all, one of the most effective ways to achieve a successful business strategy is by putting your customers at the center!
One of the most effective ways to obtain this data is with the help of a digital consultancy , which will assist you in developing your commercial strategy during all stages of the process.
4 – Follow everything closely
There’s no point in putting your business strategy into action if you stop there! Your work has only just begun: there’s always room for improvement!
Pay attention to the results and differences after applying the business strategy and analyze everything in detail. Pay attention to what worked and what needs improvement , and even if the results are better than you expected, there is always a way to earn even more.
And don't just keep an eye on your company! It's important to know everything that's happening in your business to keep your sales strategy up to date. Who knows, you might discover a niche that hasn't been filled yet? It's an opportunity to sell even more!
Conclusion
Selling online is much more complicated than just putting your website online, right? We hope these tips help you create the perfect sales strategy for your business! Apply what you've learned and keep an eye on your results. Let's Go!
In addition to considering the clearest demands of your customer base, an effective commercial strategy involves other factors that are very important for the performance of your e-commerce, and it is important to understand how each of them affects your results.
To help you create a business strategy that maximizes your business potential , we have prepared some tips and considerations to guide you! Check them out and stay updated:
1 – Define the best way to sell your products
When we talk about the best way to sell, we take into greece whatsapp data account factors such as the complexity of each of your sales and the average ticket of your customers. As we have said many times here, no strategy works without in-depth knowledge of your consumer base!
If your audience has an average ticket price of R$500.00, for example, this is a clear sign that you need a sales team ! Higher prices tend to increase the complexity of the sale, and it's not hard to understand why: no one spends hundreds of dollars without carefully considering it first.
If your average ticket is lower, you can opt for cheaper sales methods that require much less of your resources.
The greater the complexity of your sales, the more investment will be required , both in terms of time and money, and that is exactly why this step is so important for your sales strategy.
2 – Know the value of your products
This is a very important topic, and if you want to know even more about value proposition , we have an entire article about it: Value Proposition: What Does Your Company Offer?
One of the most common mistakes in e-commerce is failing to convey the full value of your product . It’s no wonder there are wars between Android and iPhone: despite both being smartphones, the two options offer completely different advantages!
Often, your product is well described and illustrated on your website, and information about it is easily accessible, but that's not how it works! It's not enough to point out several advantages to the public, but rather the specific advantages they are looking for in a product.
We gave the example of smartphones for a reason: these companies understand what their audiences are looking for in a cell phone, which is why users rarely switch from one to the other. Your value proposition makes all the difference to your business strategy!
This way, you avoid overcharging or undercharging for your products , which is the reason why many e-commerce businesses close, and on top of that, you can still retain customers who come to you for what only you can offer!
3 – Sell your products the right way
Now that you know how complex your sales are and how valuable your products are, you need to make sure your audience receives these messages in the right way, and this is only possible when you have enough information about your audience.
You need a well-defined persona , and you need to know all of its main characteristics by heart. After all, one of the most effective ways to achieve a successful business strategy is by putting your customers at the center!
One of the most effective ways to obtain this data is with the help of a digital consultancy , which will assist you in developing your commercial strategy during all stages of the process.
4 – Follow everything closely
There’s no point in putting your business strategy into action if you stop there! Your work has only just begun: there’s always room for improvement!
Pay attention to the results and differences after applying the business strategy and analyze everything in detail. Pay attention to what worked and what needs improvement , and even if the results are better than you expected, there is always a way to earn even more.
And don't just keep an eye on your company! It's important to know everything that's happening in your business to keep your sales strategy up to date. Who knows, you might discover a niche that hasn't been filled yet? It's an opportunity to sell even more!
Conclusion
Selling online is much more complicated than just putting your website online, right? We hope these tips help you create the perfect sales strategy for your business! Apply what you've learned and keep an eye on your results. Let's Go!