So, before we delve into the wonderful world of SEO practices to improve free australian email leads our search engine positioning or into the magical field of social networks, there is one element that must be a keyword in your company's decalogue, because without it there is no SEO strategy or social media communication that is worth anything.
We are, without a doubt, referring to content . Why? Well, for a simple reason. Nowadays, it is people who search for what they want, who look for information when they need it. Our role, then, is to develop content marketing that turns us into a useful source of information that our buyer personas – that is, our ideal clients – want to cling to so that, ultimately, when they decide to buy, they do so convinced.
Marketing has left behind cold and impersonal calls for attention, impertinent advertisements and egocentrism to develop an attractive activity for people, a marketing in which they feel independent when deciding to buy and in which educational content is vital .
Buyer's Journey
When we reflect on our ideal clients or buyer personas , it is essential that our content is created with the state they are in in mind . That is, if they are at the point of being aware that they have a need, that they want to solve a problem in their business or in their life in general ( awareness ); if they are in the state of consideration, that is, they are already aware of their problem or need and are evaluating and researching possible solutions ( consideration ); or if they have already moved on to the last state, that of deciding to buy ( decision ).