Dealing with bias
Posted: Sun Dec 22, 2024 7:22 am
Bias is a risk in any research. What assumptions are buried in the hypothesis that you are researching?
People generally think that their own worldview is the only valid one. So you need to russian email address be mindful of the preconceptions of the people who are looking for the research and the preconceptions of the people providing the data.
And, most importantly, as a marketer you need to be aware of your own preconceptions. Listen to what the data is telling you. Don’t just search for the story you want to hear.
Misunderstanding data
There are many tools available for collecting data. However, sometimes marketers might misunderstand what the data is telling them. Or there may not be enough d
ata from which to draw meaningful insights.
For example, Google Analytics might give you data on abandoned carts. From this, you can see how many people are not completing their purchases. Before you address this, you have to try to find out why people are abandoning their carts. Is the purchase journey too complex? Do they have data privacy or security concerns? Were there unexpected charges?
People generally think that their own worldview is the only valid one. So you need to russian email address be mindful of the preconceptions of the people who are looking for the research and the preconceptions of the people providing the data.
And, most importantly, as a marketer you need to be aware of your own preconceptions. Listen to what the data is telling you. Don’t just search for the story you want to hear.
Misunderstanding data
There are many tools available for collecting data. However, sometimes marketers might misunderstand what the data is telling them. Or there may not be enough d
ata from which to draw meaningful insights.
For example, Google Analytics might give you data on abandoned carts. From this, you can see how many people are not completing their purchases. Before you address this, you have to try to find out why people are abandoning their carts. Is the purchase journey too complex? Do they have data privacy or security concerns? Were there unexpected charges?