great opportunity to expose your brand.
Posted: Sun Dec 22, 2024 7:19 am
According to research by E-commerce Trends (2017) , online stores that adopt an SEO strategy attract 13.2 times more visitors and 5.7 times more customers compared to e-commerce stores not optimized with SEO.
In general, customers look for information about the company even before having their first contact saudi arabia number with it, which is why search engines are a
To ensure a good positioning of your website or blog on Google, your Inbound strategy must include actions focused on SEO (Search Engine Optimization) , which make your content more relevant according to search engines and position you in the first places when someone searches for something related to your brand.
The entire customer acquisition process is based on content. Producing it is vital, but it alone cannot bring great results. It needs to be connected to planning, persona studies, SEO, digital media, CTAs, website improvements, landing pages, etc.
The big difference in this first stage is attracting people who are actually interested in your product/service.
But it’s not enough to create a blog or profile on any social network or simply write any type of content. To attract the right audience, you need to conduct a study to understand your target audience and create personas who will be your potential prospects.
Try to understand which social networks are most used by your user, what times and days of the week they tend to be most engaged, and where they tend to look for information.
Step 2: Convert visitors into leads
Now that you have traffic coming to your website, the next step is to turn those visitors into leads.
But what is a lead?
A lead is a person who shows an interest in purchasing your service or product, that is, a potential customer. This interest is demonstrated when the user fills out a form, interacts with your brand, signs up for your newsletter, etc.
To do this, you must capture information about your visitor by offering something of value in return. Once again, content is a key element in attracting and converting visitors into leads.
In general, customers look for information about the company even before having their first contact saudi arabia number with it, which is why search engines are a
To ensure a good positioning of your website or blog on Google, your Inbound strategy must include actions focused on SEO (Search Engine Optimization) , which make your content more relevant according to search engines and position you in the first places when someone searches for something related to your brand.
The entire customer acquisition process is based on content. Producing it is vital, but it alone cannot bring great results. It needs to be connected to planning, persona studies, SEO, digital media, CTAs, website improvements, landing pages, etc.
The big difference in this first stage is attracting people who are actually interested in your product/service.
But it’s not enough to create a blog or profile on any social network or simply write any type of content. To attract the right audience, you need to conduct a study to understand your target audience and create personas who will be your potential prospects.
Try to understand which social networks are most used by your user, what times and days of the week they tend to be most engaged, and where they tend to look for information.
Step 2: Convert visitors into leads
Now that you have traffic coming to your website, the next step is to turn those visitors into leads.
But what is a lead?
A lead is a person who shows an interest in purchasing your service or product, that is, a potential customer. This interest is demonstrated when the user fills out a form, interacts with your brand, signs up for your newsletter, etc.
To do this, you must capture information about your visitor by offering something of value in return. Once again, content is a key element in attracting and converting visitors into leads.