Marketing department structure
Posted: Tue Jan 28, 2025 6:42 am
This type of structure was formed based on the functions I needed to support the processes and make them much more efficient.
Only after that do we start studying the external environment, competitors, assortment, sales, and doing various kinds of analytics. And only based on these factors and business tasks, after you have built a marketing strategy, after some time you begin to understand what structure of the marketing department you need, what it should be.
In our company, where I work now, for a long time everyone worked as a specialist in their malaysia rcs data own field. But we didn't have a clear understanding of the needs of clients, companies, and brands.
As for the manager's area of ​​responsibility, it is to organize the work of the team. To ensure maximum interaction between colleagues, and the manager to be present at the stage of approving tasks and to be engaged in analytics and strategy. That is, not current affairs, but team management.
Only after that do we start studying the external environment, competitors, assortment, sales, and doing various kinds of analytics. And only based on these factors and business tasks, after you have built a marketing strategy, after some time you begin to understand what structure of the marketing department you need, what it should be.
In our company, where I work now, for a long time everyone worked as a specialist in their malaysia rcs data own field. But we didn't have a clear understanding of the needs of clients, companies, and brands.
As for the manager's area of ​​responsibility, it is to organize the work of the team. To ensure maximum interaction between colleagues, and the manager to be present at the stage of approving tasks and to be engaged in analytics and strategy. That is, not current affairs, but team management.