Secrets of professional marketers' strategy: answers to burning questions

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As part of the Marketing Directors Day conference , Yulia Puzyryova, Marketing Director of Raiffeisen Bank Aval, a practitioner with 15 years of experience who has built strategies for dozens of well-known brands, stirred up the broadcast chat. She answered the most burning questions and told what companies are built for and how professional marketers work.

15 years mean nothing? How the marketing market is evolving

Customer experience – a story for the company’s benefit

Where to start with digital promotion

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Data Driven: How a Marketer Can Make Data-Based Decisions

15 years mean nothing? How the marketing market is evolving
Marketing is developing at a breakneck speed, just like technology is israel rcs data developing. Many of them come to us from abroad. My experience and knowledge are my main tool in daily tasks. But I have to update my base and skills regularly.

Connecting ideas, creating communities – a modern marketer has dozens of important tasks
Connecting ideas, creating communities – a modern marketer has dozens of important tasks

The urbanization of user needs leads to the fact that such positions as barrier-free, one-click solution to a request, and lack of tension towards customers come to the fore. And if the older generation grew up on the principles of obligations and consumption, the new generation chooses the freedom of the same consumption.

The number of people in the world who declare their desire to create unique things is growing. An increasing number of potential customers of companies are paying attention to the purpose of the brand. And all these trends overlap and begin to influence modern marketing.

You can use the highlighted tags throughout the article.
You can use the highlighted tags throughout the article.

Customer experience – a story for the company’s benefit
Marketing directors usually work in a multi-channel system, not just digital or offline. This is a logical decision, because the customer is different. He moves from channel to channel, and the brand must move with him.

But! The digital story, especially after quarantine and pandemic, is becoming simply a critical and integral part of the marketing strategy.

Customer experience is the main platform through which marketers battle. It is what a company is built for. Unfortunately, there are cases when companies that have been operating on the market for a long time cannot quickly restructure and put this factor at the center.