Methods used by Disney to delight customers
Posted: Sun Dec 22, 2024 7:15 am
On 10/16/2023, The Walt Disney Company turned 100 years old and if there's one thing we can learn from the company, it's the art of delighting customers, so check out the lessons we learned from Disney service.
After all, we are talking about a company associated with magic, innovation, perfection and enchantment, recognized worldwide and with revenue of US$21.2 billion in the first quarter of 2023.
The first difference in Disney service is treating all customers as “guests”.
The company finds it easy to delight people because the customer experience philippines cp number comes first, the product/service takes second place.
Main author: the experience.
Supporting actors: the product/service.
Furthermore, there are two important pillars that make this business a world reference in customer experience .
Practical Magic
Imagine a concert by your favorite band, where what we see is the stage, but behind it there is the backstage that allows it all to work.
The customer experience should be the focus of the stage, that is, you will do everything possible to ensure that those who interact with you have access to a show .
Practical Magic ensures that people have access to quality products/services because the “backstage” is working well.
In the case of Disney, everyone who works there knows that this is the company's purpose, their focus is: “we will exceed our guests' expectations and pay attention to details” .
You see, we do this when we prepare dinner for a friend, or celebrate a special moment somewhere.
It is similar to a wedding where the bride and groom think about every detail of the party so that everyone is satisfied.
After all, we are talking about a company associated with magic, innovation, perfection and enchantment, recognized worldwide and with revenue of US$21.2 billion in the first quarter of 2023.
The first difference in Disney service is treating all customers as “guests”.
The company finds it easy to delight people because the customer experience philippines cp number comes first, the product/service takes second place.
Main author: the experience.
Supporting actors: the product/service.
Furthermore, there are two important pillars that make this business a world reference in customer experience .
Practical Magic
Imagine a concert by your favorite band, where what we see is the stage, but behind it there is the backstage that allows it all to work.
The customer experience should be the focus of the stage, that is, you will do everything possible to ensure that those who interact with you have access to a show .
Practical Magic ensures that people have access to quality products/services because the “backstage” is working well.
In the case of Disney, everyone who works there knows that this is the company's purpose, their focus is: “we will exceed our guests' expectations and pay attention to details” .
You see, we do this when we prepare dinner for a friend, or celebrate a special moment somewhere.
It is similar to a wedding where the bride and groom think about every detail of the party so that everyone is satisfied.