Creation of a dedicated database of B2B contacts
Posted: Tue Jan 28, 2025 4:53 am
The next stage of sales in our process is the creation of an individually prepared data set – a B2B contact database based on the conducted prospecting process .
In the case of conducting collective B2B sales campaigns, this type of collection is very often referred to as a dedicated database . Dedicated, i.e. prepared strictly for a specific campaign, for a specific purpose, containing records with information selected on the basis of individually defined criteria.
Dedicated databases are prepared based on the conducted prospecting process and contain information regarding a specific profile of the B2B buyer persona . The information in the data set contains direct contact details of people in specific positions , responsible for making decisions on a selected topic.
An example record of a dedicated data set for cold mailing may contain information such as:
company name
website address
the industry in which the company operates
name, surname and position of the decision-maker on the selected topic
direct e-mail address to the designated decision-maker
It is worth mentioning here that with the technological kuwait phone number data progress that inevitably accompanies marketing activities, thanks to various types of IT tools, it is possible to establish individual, direct e-mail addresses for our purchasing personas (for cold mailing as a communication channel). In this case, you can use tools such as : Snov.io, Hunter.io or GetProspect.com. Very often, these are easy-to-use extensions added to the Chrome browser, which collect data, e.g. from individual LinkedIn profiles (Snov.io, GetProspect), and also enable the conduct of a cold mailing campaign through them. Basic functionalities are already available in free versions, although then the number of verified e-mail addresses is subject to a monthly limit.
There are also tools that allow you to establish direct contact phone numbers, in the case of using cold calling as the main communication channel. However, in recent years, B2B has undergone huge changes in terms of planning and implementing the sales process. Salespeople work more on incoming leads , cold calling is no longer an effective tool; in larger organizations, it is often difficult to "break through" the secretariat, and direct telephone contact without prior consent can be problematic due to personal data protection regulations.
In the case of conducting collective B2B sales campaigns, this type of collection is very often referred to as a dedicated database . Dedicated, i.e. prepared strictly for a specific campaign, for a specific purpose, containing records with information selected on the basis of individually defined criteria.
Dedicated databases are prepared based on the conducted prospecting process and contain information regarding a specific profile of the B2B buyer persona . The information in the data set contains direct contact details of people in specific positions , responsible for making decisions on a selected topic.
An example record of a dedicated data set for cold mailing may contain information such as:
company name
website address
the industry in which the company operates
name, surname and position of the decision-maker on the selected topic
direct e-mail address to the designated decision-maker
It is worth mentioning here that with the technological kuwait phone number data progress that inevitably accompanies marketing activities, thanks to various types of IT tools, it is possible to establish individual, direct e-mail addresses for our purchasing personas (for cold mailing as a communication channel). In this case, you can use tools such as : Snov.io, Hunter.io or GetProspect.com. Very often, these are easy-to-use extensions added to the Chrome browser, which collect data, e.g. from individual LinkedIn profiles (Snov.io, GetProspect), and also enable the conduct of a cold mailing campaign through them. Basic functionalities are already available in free versions, although then the number of verified e-mail addresses is subject to a monthly limit.
There are also tools that allow you to establish direct contact phone numbers, in the case of using cold calling as the main communication channel. However, in recent years, B2B has undergone huge changes in terms of planning and implementing the sales process. Salespeople work more on incoming leads , cold calling is no longer an effective tool; in larger organizations, it is often difficult to "break through" the secretariat, and direct telephone contact without prior consent can be problematic due to personal data protection regulations.