Can a home page be a landing page?
Posted: Tue Jan 28, 2025 3:39 am
BOFU lead generation pages help capture sales qualified leads (SQL: Sales Qualified Leads) so the sales team can close them. They can also be used to provide access to webinars and content downloads, as well as free trials of SaaS companies’ services.
Here’s a TOFU landing page for an ebook download. The page leans toward a classic design style, but the signup form is placed above the fold, and social proof testimonials are included further down the page.
what is a landing page
Coinbase has a sleek and focused lead generation page that gets kenya telegram number database straight to the point. Clear messaging and a unique proposition with a simple email capture form. Very effective.
Coinbase Landing Page
The clickthrough landing page has one or more buttons to direct the user to the next action. The clickthrough page plays on persuasion and can use personalized dynamic content.
The next page is usually the shopping cart page, sales page, or product pricing plan page.
SaaS companies can use a clickthrough page to sell the benefits of the service before directing you to the pricing plan page to make your choice.
For big-ticket items, like a Peleton bike, the page is used to show you how the product works, showcase product selection and social proof from happy customers, before prompting you to click through to the product page to checkout.
Xero has the same minimalist and elegant design as Coinbase but has opted for a clickthrough page that takes you to the paid subscription page where you can make your choice.
Here’s a TOFU landing page for an ebook download. The page leans toward a classic design style, but the signup form is placed above the fold, and social proof testimonials are included further down the page.
what is a landing page
Coinbase has a sleek and focused lead generation page that gets kenya telegram number database straight to the point. Clear messaging and a unique proposition with a simple email capture form. Very effective.
Coinbase Landing Page
The clickthrough landing page has one or more buttons to direct the user to the next action. The clickthrough page plays on persuasion and can use personalized dynamic content.
The next page is usually the shopping cart page, sales page, or product pricing plan page.
SaaS companies can use a clickthrough page to sell the benefits of the service before directing you to the pricing plan page to make your choice.
For big-ticket items, like a Peleton bike, the page is used to show you how the product works, showcase product selection and social proof from happy customers, before prompting you to click through to the product page to checkout.
Xero has the same minimalist and elegant design as Coinbase but has opted for a clickthrough page that takes you to the paid subscription page where you can make your choice.