Launch Your Chinese B2B Marketing Right—Avoid These 5 Deadly Mistakes (2022)
Posted: Sun Dec 22, 2024 7:02 am
If you’re a B2B business and planning on doing any marketing in China, there’s a good chance you could be about to make some mistakes. These kinds of mistakes that will cause you headaches in the future, and might even hurt you so bad you need to leave the China market.
I know because I’ve either made those myself or worked with clients who have.
After working with over 300 companies to help them grow their business in China, I’ve seen all the obstacles and pitfalls firsthand.
In this blog post, I’ll share with you the five mistakes that saudi arabia number could prove deadly should you fall victim to them en route to entering China. Some of these need to be considered months or even years before you start any kind of business.
Any oversight or misstep could be fatal.
Therefore, to avoid any problems down the line, it’s best to learn about these potential dangers in advance.
Table of Contents
About Me
The Five Mistakes
1- Letting Your Accounts Get Taken Hostage
2 – Launching With a Website That Runs at Sloth-Speed
3 – Sales Team Not Ready to Sell to Chinese Customers
4 – Not Understanding the Strategic Importance of Entering China
5 – Not Having Your Team Engaged
Conclusion
About Me
Before we get started, let me introduce myself. I’m Tait, and I’m a blogger, YouTuber, Bilibili-er, and founder of Nanjing Marketing Group.
Our teams help foreign businesses and schools sell over 50 million USD worth of products in China each year—and that’s just our direct clients. It doesn’t include the ten thousand fans of our free content.
I’ve helped sell a lot of things: pizza, exercise equipment, holiday packages, apps, IT security, and crypto. But most of all, we work in two niches:
B2B services and technology – As big as Siemens and as small as Bar Codes Talk.
Education – Lingoda, Emory School of Law, and everything in between.
Both B2B and education marketing are all about selling large, complex, and high-priced items. So the marketing strategies we use are somewhat different from the strategies used for restaurants, fashion, or other niches.
The Five Mistakes
1- Letting Your Accounts Get Taken Hostage
To do marketing in China, you’re going to need accounts for Baidu, WeChat, and other digital platforms.
Over a hundred people send us questions each month. The number one type of question is variations on the “How do I get started” theme.
The second most common question is something like: “I had a friend/partne
I know because I’ve either made those myself or worked with clients who have.
After working with over 300 companies to help them grow their business in China, I’ve seen all the obstacles and pitfalls firsthand.
In this blog post, I’ll share with you the five mistakes that saudi arabia number could prove deadly should you fall victim to them en route to entering China. Some of these need to be considered months or even years before you start any kind of business.
Any oversight or misstep could be fatal.
Therefore, to avoid any problems down the line, it’s best to learn about these potential dangers in advance.
Table of Contents
About Me
The Five Mistakes
1- Letting Your Accounts Get Taken Hostage
2 – Launching With a Website That Runs at Sloth-Speed
3 – Sales Team Not Ready to Sell to Chinese Customers
4 – Not Understanding the Strategic Importance of Entering China
5 – Not Having Your Team Engaged
Conclusion
About Me
Before we get started, let me introduce myself. I’m Tait, and I’m a blogger, YouTuber, Bilibili-er, and founder of Nanjing Marketing Group.
Our teams help foreign businesses and schools sell over 50 million USD worth of products in China each year—and that’s just our direct clients. It doesn’t include the ten thousand fans of our free content.
I’ve helped sell a lot of things: pizza, exercise equipment, holiday packages, apps, IT security, and crypto. But most of all, we work in two niches:
B2B services and technology – As big as Siemens and as small as Bar Codes Talk.
Education – Lingoda, Emory School of Law, and everything in between.
Both B2B and education marketing are all about selling large, complex, and high-priced items. So the marketing strategies we use are somewhat different from the strategies used for restaurants, fashion, or other niches.
The Five Mistakes
1- Letting Your Accounts Get Taken Hostage
To do marketing in China, you’re going to need accounts for Baidu, WeChat, and other digital platforms.
Over a hundred people send us questions each month. The number one type of question is variations on the “How do I get started” theme.
The second most common question is something like: “I had a friend/partne