Capturing Customer Attention with Video Format
Posted: Sun Dec 22, 2024 7:00 am
Optimize your Rich SMS campaigns: How video content drives engagement and boosts redirects?
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CONTEXT
In the dynamic and evolving world of video games, standing out from the crowd can be a challenge. However, with the right strategies in place, using Rich SMS can revolutionize the way you promote taiwan contact number a video game launch. Recently, EE approached Sinch to promote its “Xbox Game Pass Ultimate” for the highly anticipated launch of the video game Starfield.
CHALLENGE
The goal was clear: to capture the attention of their gaming audience with engaging content, with the aim of increasing conversions.
SOLUTION
Sinch recommended that EE capitalize on the immersive nature of video to allow their customers to project themselves into the world of the video game. In general, we tend to remember visual content more easily than textual content. By integrating videos into Rich Pages, we therefore increase the chances that the message will be retained by customers.
Through the strategic highlighting of Starfield gameplay footage, the campaign aimed to engage and engage players and encourage them to swipe the video to experience EE's Xbox Game Pass Ultimate.
RESULTS
A record commitment for this campaign!
An excellent engagement rate of 93.60% (+22.54 pts compared to the EE average and +53 pts compared to the telecommunications market average).
On average, each user had 2.1 unique interactions, which reflects good engagement => users who clicked were genuinely interested in purchasing Xbox Game Pass Ultimate.
Image for Optimize your Rich SMS campaigns: How video content drives engagement and boosts redirects?
Share to
CONTEXT
In the dynamic and evolving world of video games, standing out from the crowd can be a challenge. However, with the right strategies in place, using Rich SMS can revolutionize the way you promote taiwan contact number a video game launch. Recently, EE approached Sinch to promote its “Xbox Game Pass Ultimate” for the highly anticipated launch of the video game Starfield.
CHALLENGE
The goal was clear: to capture the attention of their gaming audience with engaging content, with the aim of increasing conversions.
SOLUTION
Sinch recommended that EE capitalize on the immersive nature of video to allow their customers to project themselves into the world of the video game. In general, we tend to remember visual content more easily than textual content. By integrating videos into Rich Pages, we therefore increase the chances that the message will be retained by customers.
Through the strategic highlighting of Starfield gameplay footage, the campaign aimed to engage and engage players and encourage them to swipe the video to experience EE's Xbox Game Pass Ultimate.
RESULTS
A record commitment for this campaign!
An excellent engagement rate of 93.60% (+22.54 pts compared to the EE average and +53 pts compared to the telecommunications market average).
On average, each user had 2.1 unique interactions, which reflects good engagement => users who clicked were genuinely interested in purchasing Xbox Game Pass Ultimate.