Why you should take advantage of the summer to plan your marketing strategy for 2017
Posted: Mon Jan 27, 2025 9:47 am
My experience is that in Spain, September is a new January, a new beginning . As we approach the last quarter of the year, we all take stock and put on the table the objectives that we still have to achieve. And then, we get in a hurry, we feel like 'we have to get this back on track'.
Especially for B2B companies, those that sell to other companies, the marketing and sales strategy is not something that we can plan and execute in the short term, so that we can do a couple of campaigns in 15-30 days and do the numbers.
Those of us who work cambodia telegram screening with clients who make informed purchases – that is, our clients need to consume and consult a lot of information about how we can help them before starting a purchase process – must plan our actions in the medium and long term and execute them consistently . So,
If you are not sowing today, what do you expect to reap later?
It's that simple.
I'll tell you something in confidence. Last summer, instead of letting our guard down or going at half speed, at Wild Wind Marketing, we doubled our efforts. It's a great time to work on your marketing and sales strategy for the end of the year and the beginning of the next because the usual work pace slows down and this allows us to dedicate ourselves to doing everything that the high work pace of the rest of the year doesn't allow.
A year ago, we increased our frequency of publishing new content ( Inbound Marketing strategy ) and planned new actions and materials for two quarters , the end of 2016 and the beginning of 2017. The result was that when the country got back on track, we had already published two of our most downloaded eBooks ( Free eBook: Comparative CRM Tools – Customer Relationship Management in July 2016 and Free eBook: How to Design a Content Marketing Strategy from Scratch in August 2016) and we were tripling the number of leads captured and opportunities generated.
Especially for B2B companies, those that sell to other companies, the marketing and sales strategy is not something that we can plan and execute in the short term, so that we can do a couple of campaigns in 15-30 days and do the numbers.
Those of us who work cambodia telegram screening with clients who make informed purchases – that is, our clients need to consume and consult a lot of information about how we can help them before starting a purchase process – must plan our actions in the medium and long term and execute them consistently . So,
If you are not sowing today, what do you expect to reap later?
It's that simple.
I'll tell you something in confidence. Last summer, instead of letting our guard down or going at half speed, at Wild Wind Marketing, we doubled our efforts. It's a great time to work on your marketing and sales strategy for the end of the year and the beginning of the next because the usual work pace slows down and this allows us to dedicate ourselves to doing everything that the high work pace of the rest of the year doesn't allow.
A year ago, we increased our frequency of publishing new content ( Inbound Marketing strategy ) and planned new actions and materials for two quarters , the end of 2016 and the beginning of 2017. The result was that when the country got back on track, we had already published two of our most downloaded eBooks ( Free eBook: Comparative CRM Tools – Customer Relationship Management in July 2016 and Free eBook: How to Design a Content Marketing Strategy from Scratch in August 2016) and we were tripling the number of leads captured and opportunities generated.