If customers are interested in your company, they will have no problem sharing their experience with other users. It is advisable that you look for an appropriate target, because if they do not know how to handle social networks, they will hardly be able to evaluate your product or service.
It is the jewel of our marketing, the one that links our website, our social networks and our physical business. Loyalty cards are a good strategy to get your customers' email addresses , but remember new zealand whatsapp that to comply with GDPR regulations , the customer must authorize you to send them advertising.
The email address must be clearly and visibly stated on the page where they indicate their email address, as well as the policy for unsubscribing from this service. Likewise, the emails you send below (not too visibly, but clearly stated) must state the way to unsubscribe from this subscription.
Email marketing allows you to provide sweepstakes, contests, or exclusive giveaways , such as product samples or discounts. In the footer area of the email, prepare a nice banner, with a link to social networks and a call to action to give your opinion. You can relate it to the contest (for example, "Leave us your opinion and receive a 10% discount").
Incorporate the request for reviews into the company's general communication
From the person answering the phone to the person dealing directly with the customer, the request for feedback should always be present . A good way to incorporate this request into the company's general communication is through the email signature, but be careful! Only use this signature when you know that the customer is not angry or upset about any matter concerning the product or service offered.
Instead of including it in the general signature, you can choose to create a standard email, archived as a template, to send later to a satisfactory communication with the client. Use it carefully, remember that a negative review means on average 30 fewer clients.