can directly attribute
Posted: Mon Jan 27, 2025 5:34 am
Brand traffic is usually based on prior knowledge of a business or a recommendation from someone else. Perhaps the user has seen your ads on social media, or seen the latest PR campaign, or met you at an event. It’s important to keep in mind that this user already knows about you.
While it clearly means that one of your marketing channels is working well, it is not traffic that we to your SEO activities.
Non-branded traffic is typically traffic from people searching for keywords around your products or services that are ranking well. In other words, traffic from users who are likely philippines mobile database unfamiliar with your business before seeing you rank in search results.
And you should measure the difference between branded and non-branded traffic, something you can easily do using Semrush’s organic search tool :
img-semblog
6. Keyword Positions
While keyword rankings may not be as important as some of the other metrics mentioned, they certainly have their uses. And we highly recommend that you track the rankings of your primary target keywords in search results.
Looking back five years, rankings were the measure of almost every success of an SEO campaign.
So what's changed? Semantic search .
In the past, most businesses tracked a handful of keywords and relied on that to determine the success of their strategy; the reality is that today, a single page of content can rank for hundreds (sometimes thousands) of different keywords. And that’s not even forgetting custom search, which means different search engines may see different results for some queries.
While it clearly means that one of your marketing channels is working well, it is not traffic that we to your SEO activities.
Non-branded traffic is typically traffic from people searching for keywords around your products or services that are ranking well. In other words, traffic from users who are likely philippines mobile database unfamiliar with your business before seeing you rank in search results.
And you should measure the difference between branded and non-branded traffic, something you can easily do using Semrush’s organic search tool :
img-semblog
6. Keyword Positions
While keyword rankings may not be as important as some of the other metrics mentioned, they certainly have their uses. And we highly recommend that you track the rankings of your primary target keywords in search results.
Looking back five years, rankings were the measure of almost every success of an SEO campaign.
So what's changed? Semantic search .
In the past, most businesses tracked a handful of keywords and relied on that to determine the success of their strategy; the reality is that today, a single page of content can rank for hundreds (sometimes thousands) of different keywords. And that’s not even forgetting custom search, which means different search engines may see different results for some queries.