Conduct a content audit
Conducting an audit can help you keep the wheels turning as you figure out what and when to achieve the best levels of audience engagement. Pay attention to your social media analytics from sources like Facebook and/or Twitter Insights as well as information from tools like Semrush’s Content Audit to help you out.
The Content Audit tool analyzes existing pages on your website and suggests what you should rewrite, update, or remove entirely. It can give you a starting point for content creation ideas using existing content.
You can also use the Semrush Content Audit tool to analyze a competitor in your industry.
Choose your social media channels
Make sure you are clear about who your target audience india mobile database is and which social media platforms are bestbased on their demographics.
Ben Austin , @absolutelyben :
Typically LinkedIn and Twitter work best for business and Facebook for B2C audiences!
However, it mainly depends on where the company's target audience is located and the approach to achieving its goal!
Elena Salazar | Digital Marketer , @elenacsalazar :
It’s definitely a balance between prioritizing platforms that get the best results while being consistent in the places where your audience is active. Optimizing content for each platform is important.