Gone Google CampaignQuick points abo france business email list ut the campaign, the URL where the Gone Google page below is located is quite new as is all the content so it is not likely they were ranking based on established content or links. There is now a different page but it has the same anchor text so I have not updated the image.
The clear use of competitor's product terms as anchor text in the on-page links shown below are fairly aggressive and proactive efforts to rank high for these terms. SEO friendly links to Google Apps Microsoft Exchange So obviously it could be that these terms are relatively low traffic terms, but using Google's own keyword tool there are approximately 40,500 searches/month (exact match) for "Microsoft Exchange". Also you can see that from the