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Key parts of every dashboard and their relevance when making decisions

Posted: Sun Dec 22, 2024 6:38 am
by Md5656se
Dashboards should go from generic to specific.

Therefore, they must start from the main KPIs and context metrics, and explain their behavior.

A strategic marketing dashboard consists of (and in this order):

Key KPIs.

Behavior of these KPIs by traffic channel.

Microconversions.

Second level of analysis of the most important channels.

Its relevance is maximum.

Dashboards are the eyes and ears of strategy.

They allow us to have a clear vision of our marketing activity, they philippine cp number allow us to identify strengths and weaknesses, and most importantly, they allow us to make the necessary decisions to guide the company in achieving its business objectives.

How can smart data marketing be applied to business decisions?
The philosophy behind Smart Data Marketing is the optimization of data performance.

Or put another way, making the most of the data at your disposal.

That is, it involves focusing on the data that will provide us with decision-making capacity and significant improvements.



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What are the 3Vs of big data and how do they influence our businesses?
Talking about big data means placing ourselves in the third phase of the digital marketing and analytics maturity model, therefore, it implies that we have already obtained all the possible improvements (we are beginning to see diminishing returns on our efforts), and it is time to turn to external data sources that provide us with context and perhaps that data, which will help us unlock many other things and even create business opportunities.

The three Vs of big data refer to Velocity, Volume and Variety.

As I mentioned before, a successful big data project has a transformative impact on our business.

But before we launch into it, we must take into account the great effort, in every sense, that this type of project requires.

The orientation should always be: decision making.

If we lose this focus, the project loses its meaning and we lose our time and money.