63% of Emails Are Opened on Mobile - Optimize or Get Deleted [2021 Study]
Posted: Sun Jan 26, 2025 8:58 am
More and more emails are opened on mobile devices than ever before.
We analyzed every piece of research we could find, in this meta-analysis, which shows a whopping 63% of emails are now opened on a mobile device.
Why is this important?
Because;
If you don't optimize your emails for mobile, a staggering 72% of mobile users will delete your email (more on this in a sec).
Ouch.
Let's take a look at all the research in detail, how to get more opens from your mobile emails and how to make them mobile-responsive...
TABLE OF CONTENTS
#1. Your Prospects Have Embraced Mobile - Have You?
#2. The Ever-Growing Number of People Opening Emails on Mobile
#3. Your Emails Will Get Deleted if You Don't Optimize for Mobile
#4. The Four Deadly Sins of Mobile Emails
#5. Two Ways To Make Mobile-Responsive Emails
#6. Pro Tips for Getting More Opens and Clicks on Mobile
Conclusion
#1. Your Prospects Have Embraced Mobile - Have You?
We are all addicted to our phones.
But, how important is mobile usage in terms of internet usage, sales, and email?
Let's take a look...
Firstly, here's the data on mobile traffic across the globe;
Global Internet Traffic by Device
Hardly surprising...
But does this also lead to more purchases on mobile devices though?
Data from Smart Insights revealed that $1 billion in sales came georgia number data from mobile emails (during their study of Black Friday and Cyber Monday sales on Shopify).
In fact, mobile usage is now so prevalent, people in the US are using their cellphones more than they watch TV (EMarketer);
Mobile Usage More Popular Than TV
Yep.
On average, people in the US spend 3hrs 54 mins on their cellphones a day - over half an hour longer than TV viewing time per day.
We truly are addicted to our cellphones - they're an integral part of our lives as this study found;
We analyzed every piece of research we could find, in this meta-analysis, which shows a whopping 63% of emails are now opened on a mobile device.
Why is this important?
Because;
If you don't optimize your emails for mobile, a staggering 72% of mobile users will delete your email (more on this in a sec).
Ouch.
Let's take a look at all the research in detail, how to get more opens from your mobile emails and how to make them mobile-responsive...
TABLE OF CONTENTS
#1. Your Prospects Have Embraced Mobile - Have You?
#2. The Ever-Growing Number of People Opening Emails on Mobile
#3. Your Emails Will Get Deleted if You Don't Optimize for Mobile
#4. The Four Deadly Sins of Mobile Emails
#5. Two Ways To Make Mobile-Responsive Emails
#6. Pro Tips for Getting More Opens and Clicks on Mobile
Conclusion
#1. Your Prospects Have Embraced Mobile - Have You?
We are all addicted to our phones.
But, how important is mobile usage in terms of internet usage, sales, and email?
Let's take a look...
Firstly, here's the data on mobile traffic across the globe;
Global Internet Traffic by Device
Hardly surprising...
But does this also lead to more purchases on mobile devices though?
Data from Smart Insights revealed that $1 billion in sales came georgia number data from mobile emails (during their study of Black Friday and Cyber Monday sales on Shopify).
In fact, mobile usage is now so prevalent, people in the US are using their cellphones more than they watch TV (EMarketer);
Mobile Usage More Popular Than TV
Yep.
On average, people in the US spend 3hrs 54 mins on their cellphones a day - over half an hour longer than TV viewing time per day.
We truly are addicted to our cellphones - they're an integral part of our lives as this study found;