How to Imitate Red Bull's Strategy
Posted: Sun Jan 26, 2025 7:09 am
Aside from events, Red Bull's packaging also plays a part in its global appeal.
This ranking gives a glimpse into the top energy drink brands in the U.S. for 2023, based on sales. It turns out Red Bull was the front-runner, raking in around 7.34 billion dollars.
leading energy drink brands in the united states in 2023 by statista
Source
For smaller brands, reaching Red Bull‘s level of international awareness might seem out of reach, but I think you can adopt the brand’s strategy by offering one notable product. Then, keep the packaging the same no matter where you distribute it.
You can also host virtual events across different time zones and regions.
2. Airbnb
Airbnb, a community marketplace for people to greece mobile number database list and book accommodations worldwide was founded in 2008 out of San Francisco, California.
Since then, Airbnb has grown to 7+ million listings in 34,000+ cities worldwide. A significant contributor to the company's explosive global success? Its video campaign titled “Made Possible by Hosts.”
Airbnb launched the campaign to bring its worldwide community of hosts and guests closer in the wake of COVID-19. The company refeAirbnb Commercial - Forever Young, Made possible by Hostsrred to the campaign as a way to highlight “the magical experiences hosts bring to guests.”
This ranking gives a glimpse into the top energy drink brands in the U.S. for 2023, based on sales. It turns out Red Bull was the front-runner, raking in around 7.34 billion dollars.
leading energy drink brands in the united states in 2023 by statista
Source
For smaller brands, reaching Red Bull‘s level of international awareness might seem out of reach, but I think you can adopt the brand’s strategy by offering one notable product. Then, keep the packaging the same no matter where you distribute it.
You can also host virtual events across different time zones and regions.
2. Airbnb
Airbnb, a community marketplace for people to greece mobile number database list and book accommodations worldwide was founded in 2008 out of San Francisco, California.
Since then, Airbnb has grown to 7+ million listings in 34,000+ cities worldwide. A significant contributor to the company's explosive global success? Its video campaign titled “Made Possible by Hosts.”
Airbnb launched the campaign to bring its worldwide community of hosts and guests closer in the wake of COVID-19. The company refeAirbnb Commercial - Forever Young, Made possible by Hostsrred to the campaign as a way to highlight “the magical experiences hosts bring to guests.”