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What are the advantages of Hyperpersonalization?

Posted: Sun Dec 22, 2024 6:31 am
by Joywtome231
We talk a lot about artificial intelligence here on the blog and hyperpersonalization is connected to this subject, as both aim to offer personalized solutions in real time and collect various information during the process.

We highlight some advantages of including this methodology in your company.

Brand strengthening
Companies that recognize the desires of each customer are less likely to be philippine country code number forgotten over time; this happens due to the concern in offering the best for each individual.

Increased customer attraction and retention
The more personalized the experience, the greater the customer retention, in addition to being an important factor for those who interact with your company for the first time.

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Reduced customer acquisition cost
The acquisition cost decreases as attraction actions are developed based on the needs and desires of the people who will be impacted.

The CAC (customer acquisition cost) is often only high because we do not know the target audience, or the communication used is not adequate.

Reduce cart abandonment
If you have an online store and use hyper-personalization, you will notice a decrease in this metric, because recommendations and offers are designed with the customer's needs in mind.

People tend to interact in actions developed based on their needs, desires, or when they identify with something, so engagement will be greater.

All of these advantages together have a direct impact on customer service and influence people at different stages of the purchasing journey.

How to apply hyper-personalization through Digisac?