Why every company should invest in a brand strategy
Posted: Sun Jan 26, 2025 5:16 am
When we think of leading brands in their respective markets, names like Apple, Coca-Cola or Audi come to mind. This is not a coincidence, but rather these companies have worked for years to have a strong, long-lasting and recognizable brand strategy.
Having a branding strategy is a source of value creation for any company, regardless of the sector of activity or its size. This type of strategy helps to lay the foundations for the subsequent growth and development of a company; it is its particular roadmap.
In this article we delve into brand strategies, what benefits they have for companies, how to create one and what elements cannot be missing from it. Keep reading because this will interest you!
TABLE OF CONTENTS
1. What is a brand strategy?
2. What benefits does having a brand strategy bring to companies?
3. How to create a branding strategy
4. 4 elements that cannot be missing in a brand strategy
5. At Connext we help you develop your brand strategy successfully
What is a brand strategy?
A brand strategy is a long-term plan to achieve a set of goals that aim to help consumers identify with your brand and prefer it over the competition. This will help you build long-lasting relationships with customers and increase customer loyalty.
There is a common misconception that a brand strategy consists of having a logo, a corporate colour scheme and a website. Although these are important elements in a branding strategy, its function goes much further and revolves around intangible elements such as the company's mission, its value proposition, its promise to customers or how it will communicate with them. All of this drives brand value and the feeling of belonging.
A brand strategy provides answers to questions such as:
What are the core brand values that should be top of mind for consumers?
What is the internal culture of the organization and what purpose guides it?
What deep consumer belief must a brand address to be relevant?
What promise should the brand never fail to keep?
You may be interested in: Marketing and sales: keys to coordinate joint strategies and generate more opportunities
What benefits does having a brand strategy bring to companies?
Although for many companies having a brand strategy is secondary, the venezuela email list truth is that it is the first thing that companies should do because it will bring them the following benefits:
Defining a value proposition: during the process of defining a branding strategy, establishing a clear value proposition is a key process. This will allow us to create a whole package of benefits for consumers, attracting them and convincing them that our product/service is better than that of the competition.
Building trust and loyalty: A brand strategy helps customers understand and buy a company's products, thereby building trust among them. Having a specific identity fosters the belief that this product/service will always provide reliable results.
Differentiation from the competition: A branding strategy allows you to distance yourself from the competition with clear and defined messages. For example, it is well established in the collective consciousness that iPhone is synonymous with luxury and excellence, while Xiaomi is synonymous with low-cost mobile phones. Thanks to this clear positioning in the market, it is very easy for potential consumers to evaluate their options.
Increased company value: Having the trust and loyalty of consumers means that they engage in both upselling and cross-selling, which increases the company's economic benefits and its long-term value.
Having a branding strategy is a source of value creation for any company, regardless of the sector of activity or its size. This type of strategy helps to lay the foundations for the subsequent growth and development of a company; it is its particular roadmap.
In this article we delve into brand strategies, what benefits they have for companies, how to create one and what elements cannot be missing from it. Keep reading because this will interest you!
TABLE OF CONTENTS
1. What is a brand strategy?
2. What benefits does having a brand strategy bring to companies?
3. How to create a branding strategy
4. 4 elements that cannot be missing in a brand strategy
5. At Connext we help you develop your brand strategy successfully
What is a brand strategy?
A brand strategy is a long-term plan to achieve a set of goals that aim to help consumers identify with your brand and prefer it over the competition. This will help you build long-lasting relationships with customers and increase customer loyalty.
There is a common misconception that a brand strategy consists of having a logo, a corporate colour scheme and a website. Although these are important elements in a branding strategy, its function goes much further and revolves around intangible elements such as the company's mission, its value proposition, its promise to customers or how it will communicate with them. All of this drives brand value and the feeling of belonging.
A brand strategy provides answers to questions such as:
What are the core brand values that should be top of mind for consumers?
What is the internal culture of the organization and what purpose guides it?
What deep consumer belief must a brand address to be relevant?
What promise should the brand never fail to keep?
You may be interested in: Marketing and sales: keys to coordinate joint strategies and generate more opportunities
What benefits does having a brand strategy bring to companies?
Although for many companies having a brand strategy is secondary, the venezuela email list truth is that it is the first thing that companies should do because it will bring them the following benefits:
Defining a value proposition: during the process of defining a branding strategy, establishing a clear value proposition is a key process. This will allow us to create a whole package of benefits for consumers, attracting them and convincing them that our product/service is better than that of the competition.
Building trust and loyalty: A brand strategy helps customers understand and buy a company's products, thereby building trust among them. Having a specific identity fosters the belief that this product/service will always provide reliable results.
Differentiation from the competition: A branding strategy allows you to distance yourself from the competition with clear and defined messages. For example, it is well established in the collective consciousness that iPhone is synonymous with luxury and excellence, while Xiaomi is synonymous with low-cost mobile phones. Thanks to this clear positioning in the market, it is very easy for potential consumers to evaluate their options.
Increased company value: Having the trust and loyalty of consumers means that they engage in both upselling and cross-selling, which increases the company's economic benefits and its long-term value.