Social listening refers to brands monitoring digital conversations to understand what customers are saying about them on
Posted: Sat Jan 25, 2025 10:30 am
The Internet of Things has played an explosive role in the current technological revolution, leading to the creation of intelligent systems and environments.
Sergio Vergara
Sergio Vergara
January 9, 2024 — 3 minutes reading time
What is the Internet of Behaviours and why is it the next big trend in technology?
Photo by @Adrien on Unsplash
Internet of Behaviours (IoB) is an area of research effective morocco mobile numbers list and development (R&D) that seeks to understand how, when, and why humans use technology to make purchasing decisions. IoB combines three fields of study: behavioral science, edge analytics, and the Internet of Things ( IoT ).
IoT platforms are designed to collect, aggregate, and analyze data generated from a wide variety of sources, including home digital devices, mobile devices, and human activities online. This data is analyzed in terms of behavioral psychology to look for patterns that marketing and sales teams can use to influence future consumer behavior.
An important goal of IoB is to help marketers understand and monetize the massive amount of data produced by network nodes in the Internet of Things.
Internet of Behaviors (IoB)
The Internet of Behavior is expected to play a major role in e-commerce , healthcare , customer experience management (CXM), and search engine optimization ( SEO ).
Possible use cases for IoB include:
Reduce insurance premiums for drivers whose vehicles consistently report desired braking and acceleration patterns.
Analyze a specific user's grocery purchases to personalize menu suggestions.
Using location services and purchase history to personalize promotions at a shopper's point of sale (PoS) in real time.
Send an alert when data from an activity tracker indicates that the user's blood pressure is too high or too low.
The Internet of Behavior and our society
With the Internet of Behavior set to monitor the activities of people across the globe, we are set to witness a large-scale, individual-centric approach to data analytics. By monitoring people’s behavior, these systems can predict patterns that can be used to link behavior to activities. For example, in the current scenario, an IoB network based on facial recognition and image processing could be deployed to check whether people are civil in public settings. While IoB has the potential to be a game-changer, it has its drawbacks and ethical concerns. Due to its reliance on data related to human interactions and activities for personalized analytics, many have been concerned about privacy issues and other threats that can arise from constant monitoring. However, some applications in the fields of defense, healthcare, and finance will benefit from constant monitoring and analysis. Indeed, with sufficient transparency in the system and better security, IoB technology can prove to be a valuable addition to our technological arsenal.
Gartner and the Internet of Behavior
Sergio Vergara
Sergio Vergara
January 9, 2024 — 3 minutes reading time
What is the Internet of Behaviours and why is it the next big trend in technology?
Photo by @Adrien on Unsplash
Internet of Behaviours (IoB) is an area of research effective morocco mobile numbers list and development (R&D) that seeks to understand how, when, and why humans use technology to make purchasing decisions. IoB combines three fields of study: behavioral science, edge analytics, and the Internet of Things ( IoT ).
IoT platforms are designed to collect, aggregate, and analyze data generated from a wide variety of sources, including home digital devices, mobile devices, and human activities online. This data is analyzed in terms of behavioral psychology to look for patterns that marketing and sales teams can use to influence future consumer behavior.
An important goal of IoB is to help marketers understand and monetize the massive amount of data produced by network nodes in the Internet of Things.
Internet of Behaviors (IoB)
The Internet of Behavior is expected to play a major role in e-commerce , healthcare , customer experience management (CXM), and search engine optimization ( SEO ).
Possible use cases for IoB include:
Reduce insurance premiums for drivers whose vehicles consistently report desired braking and acceleration patterns.
Analyze a specific user's grocery purchases to personalize menu suggestions.
Using location services and purchase history to personalize promotions at a shopper's point of sale (PoS) in real time.
Send an alert when data from an activity tracker indicates that the user's blood pressure is too high or too low.
The Internet of Behavior and our society
With the Internet of Behavior set to monitor the activities of people across the globe, we are set to witness a large-scale, individual-centric approach to data analytics. By monitoring people’s behavior, these systems can predict patterns that can be used to link behavior to activities. For example, in the current scenario, an IoB network based on facial recognition and image processing could be deployed to check whether people are civil in public settings. While IoB has the potential to be a game-changer, it has its drawbacks and ethical concerns. Due to its reliance on data related to human interactions and activities for personalized analytics, many have been concerned about privacy issues and other threats that can arise from constant monitoring. However, some applications in the fields of defense, healthcare, and finance will benefit from constant monitoring and analysis. Indeed, with sufficient transparency in the system and better security, IoB technology can prove to be a valuable addition to our technological arsenal.
Gartner and the Internet of Behavior