I need to do demand generation
Posted: Sun Dec 22, 2024 6:27 am
As with everything we undertake, we need a PLAN. To do this, the first step is to establish these eight clear lines that will lead us to action:
Where we want to go (the goal)
Where are we today in relation to that goal?
What concrete goals and activities will bring us closer to the goal?
What resources do we have that can help us achieve this?
What anchors make it difficult for us to achieve the goal
How will we measure if we are going in the right direction?
Who will be responsible for carrying out this plan and what will be the roles of each one?
How often and in what way will we analyze the progress of the plan?
The second step is to implement our demand generation plan:
We recommend not delaying the launch too much; it is better to launch a pilot of the plan as quickly as possible (an MVP or Minimum Viable Product), to measure, improve and scale.
The pilot must have the following bases:
The target
The value proposition
Commercial scripts
Marketing messages
Lead magnets
Keywords​
Conversion pages
Automated message sequences
Lead qualification criteria .
It should be noted that pilot implementation can take between 30 and 90 days for consultative sales processes, although it can be faster in SaaS with a Self-service sales process.
The third step is a continuous process: Measure, Improve, Implement
Once we implement the pilot plan, we will have valuable and real information to analyze the process, which should lead us to adjust the details that are necessary to perfect it. Now, what indicators should we observe to mobile phone saudi arabia mobile number directory know if the pilot is working?
The most important is the CAC (Customer Acquisition Cost), as this tells us whether the demand generation action is sustainable. If it is paid, it is; if not, the strategy must be changed.
Another important indicator is the CPL (Cost per lead), and ideally we should have the cost of an IQL (Information Qualified Lead), an MQL (Marketing Qualified Lead) and an SQL (Sales Qualified Lead) differentiated.
Finally, another interesting piece of data to consider is the relationship between leads and reach: How many of the people to whom we showed our demand generation message became leads?
With this information we will be able to evaluate our actions to take improvement measures that will lead us to deepen the strategy.
How do you approach your demand generation plans? Which tactics have worked best for you? Leave me your comment in the form ,
Where we want to go (the goal)
Where are we today in relation to that goal?
What concrete goals and activities will bring us closer to the goal?
What resources do we have that can help us achieve this?
What anchors make it difficult for us to achieve the goal
How will we measure if we are going in the right direction?
Who will be responsible for carrying out this plan and what will be the roles of each one?
How often and in what way will we analyze the progress of the plan?
The second step is to implement our demand generation plan:
We recommend not delaying the launch too much; it is better to launch a pilot of the plan as quickly as possible (an MVP or Minimum Viable Product), to measure, improve and scale.
The pilot must have the following bases:
The target
The value proposition
Commercial scripts
Marketing messages
Lead magnets
Keywords​
Conversion pages
Automated message sequences
Lead qualification criteria .
It should be noted that pilot implementation can take between 30 and 90 days for consultative sales processes, although it can be faster in SaaS with a Self-service sales process.
The third step is a continuous process: Measure, Improve, Implement
Once we implement the pilot plan, we will have valuable and real information to analyze the process, which should lead us to adjust the details that are necessary to perfect it. Now, what indicators should we observe to mobile phone saudi arabia mobile number directory know if the pilot is working?
The most important is the CAC (Customer Acquisition Cost), as this tells us whether the demand generation action is sustainable. If it is paid, it is; if not, the strategy must be changed.
Another important indicator is the CPL (Cost per lead), and ideally we should have the cost of an IQL (Information Qualified Lead), an MQL (Marketing Qualified Lead) and an SQL (Sales Qualified Lead) differentiated.
Finally, another interesting piece of data to consider is the relationship between leads and reach: How many of the people to whom we showed our demand generation message became leads?
With this information we will be able to evaluate our actions to take improvement measures that will lead us to deepen the strategy.
How do you approach your demand generation plans? Which tactics have worked best for you? Leave me your comment in the form ,