Email marketing: tips to improve your strategies
Posted: Sat Jan 25, 2025 8:32 am
5 keys to keep in mind to communicate better with your clients through email marketing
Email marketing is a tool that allows us to communicate with our customers via email. The advantage is that they themselves have given us permission to send them offers about our products, news about our services, etc.
As for the functionalities of email marketing, there are several:
Through emailing we connect directly with our users.
We receive feedback on our products and/or services.
We can promote our brand, services or products.
Helps increase sales.
It allows us to find new business opportunities.
We can build customer loyalty.
These are some of the uses of email marketing. But for these to be effective, users must open our email to interact with it. How can we convince our users to open our email when they have many others that they don't read? How can we make an attractive offer so that they click and enter our page to hire your service?
Within the digital marketing plan , it is important to have well-structured objectives. In this way, it will be much easier to come up with the right strategies and obtain results. The first step, obviously, will be to come up with a good strategy. Then, it will be to apply email marketing strategies. Below, we give you the keys to improve these strategies.
The matter
If we want to have a high email opening rate, we have to attract the user's attention. The subject line is the first thing that the user will see when our email campaign arrives in their inbox.
Therefore, it is important to optimize the subject of our email. It must be relevant to our audience. An example would be: “Do you want to save on orders from your suppliers?”
Another tip to keep in mind is that we can personalize them by including the name of the recipient or a direct action: “Download your discount coupons.”
Sender's name
It is important that our personal name appears. This gives the user more confidence than if we only put the name of the company. In addition, we will make it easier for the user to associate us and know that they are our emails and, therefore, open our email .
We have to keep in mind that a person's name is much friendlier than the name of a company or a machine dedicated to digital marketing .
The message
The texts we send must be clear and convincing. They must describe colombia email list the offer in an interesting way, using direct language and supported by attractive images. But without overwhelming our users. It is essential to adopt an appropriate tone, language and design. This will increase the chances of our readers clicking on it. And if we also express it in a fun way, our users will be sure to share it with their friends.
Call to action
Our emails clearly have a purpose, which is to get more visits to the website or for the customer to buy a certain product or service. That is why it is essential to place buttons or links with a call to action: “Sign up”, “Subscribe”, “Get it today”, etc.
It is important that the button is visible and that the user does not have to scroll too much to reach it. It is also recommended to place links throughout the text that provide more information about the product or service.
Links to share
At the end of the text, it is advisable to include social sharing links. These are social networks. In this way, we make it easier for users to share our products and services with their friends and family. At the same time, we can increase the number of followers on our social networks.
In conclusion, email marketing is a good option to boost our digital marketing. Users are increasingly more demanding and through emailing we can give them a service or added value with which to build loyalty among our audience.
Do you want to promote an e- mail campaign ? At BCM we do e-mail marketing. Ask us for a quote without obligation.
We have a lot to share with you, you can visit our project portfolio
or read more articles .
Email marketing is a tool that allows us to communicate with our customers via email. The advantage is that they themselves have given us permission to send them offers about our products, news about our services, etc.
As for the functionalities of email marketing, there are several:
Through emailing we connect directly with our users.
We receive feedback on our products and/or services.
We can promote our brand, services or products.
Helps increase sales.
It allows us to find new business opportunities.
We can build customer loyalty.
These are some of the uses of email marketing. But for these to be effective, users must open our email to interact with it. How can we convince our users to open our email when they have many others that they don't read? How can we make an attractive offer so that they click and enter our page to hire your service?
Within the digital marketing plan , it is important to have well-structured objectives. In this way, it will be much easier to come up with the right strategies and obtain results. The first step, obviously, will be to come up with a good strategy. Then, it will be to apply email marketing strategies. Below, we give you the keys to improve these strategies.
The matter
If we want to have a high email opening rate, we have to attract the user's attention. The subject line is the first thing that the user will see when our email campaign arrives in their inbox.
Therefore, it is important to optimize the subject of our email. It must be relevant to our audience. An example would be: “Do you want to save on orders from your suppliers?”
Another tip to keep in mind is that we can personalize them by including the name of the recipient or a direct action: “Download your discount coupons.”
Sender's name
It is important that our personal name appears. This gives the user more confidence than if we only put the name of the company. In addition, we will make it easier for the user to associate us and know that they are our emails and, therefore, open our email .
We have to keep in mind that a person's name is much friendlier than the name of a company or a machine dedicated to digital marketing .
The message
The texts we send must be clear and convincing. They must describe colombia email list the offer in an interesting way, using direct language and supported by attractive images. But without overwhelming our users. It is essential to adopt an appropriate tone, language and design. This will increase the chances of our readers clicking on it. And if we also express it in a fun way, our users will be sure to share it with their friends.
Call to action
Our emails clearly have a purpose, which is to get more visits to the website or for the customer to buy a certain product or service. That is why it is essential to place buttons or links with a call to action: “Sign up”, “Subscribe”, “Get it today”, etc.
It is important that the button is visible and that the user does not have to scroll too much to reach it. It is also recommended to place links throughout the text that provide more information about the product or service.
Links to share
At the end of the text, it is advisable to include social sharing links. These are social networks. In this way, we make it easier for users to share our products and services with their friends and family. At the same time, we can increase the number of followers on our social networks.
In conclusion, email marketing is a good option to boost our digital marketing. Users are increasingly more demanding and through emailing we can give them a service or added value with which to build loyalty among our audience.
Do you want to promote an e- mail campaign ? At BCM we do e-mail marketing. Ask us for a quote without obligation.
We have a lot to share with you, you can visit our project portfolio
or read more articles .