Technical SEO remains the foundation
Posted: Sat Jan 25, 2025 6:05 am
The technical side of the website remains a relevant point in 2020 and key to ensuring a good user experience.
Aspects such as accessibility, loading speed or having a good information architecture are the first points that we have to optimize before working on a more in-depth Search Engine Optimization strategy .
Specifically, according to HubSpot, the vietnam email list points that are currently being worked on the most are loading speed and optimization for mobile devices . A logical aspect if we take into account that a poor loading speed is the main cause of user bounce and how Google currently prioritizes “mobile first” , that is, it takes your performance on smartphone as its main graph.
Other aspects worked on are the strategic selection of keywords , the use of content clusters or the creation of links.
SEO tactics in companies
The importance of search intent
Search engines are increasingly making more efforts to understand not only what users are searching for grammatically but also with what intention they do so. If you want to optimize your content well, you should start considering your users' point of view.
This means not focusing only on words with high search volume and/or low competition but on finding those that can best identify our content with a specific search intention .
Focus on the audience, not the algorithms
A good SEO strategy should not seek to respond to the requirements of an evolving and changing algorithm, but rather should focus on the user.
We cannot forget that the primary objective of search engines is to respond to their needs, so if we focus on offering content that is truly valuable to them, we will end up obtaining better results.
Aspects such as accessibility, loading speed or having a good information architecture are the first points that we have to optimize before working on a more in-depth Search Engine Optimization strategy .
Specifically, according to HubSpot, the vietnam email list points that are currently being worked on the most are loading speed and optimization for mobile devices . A logical aspect if we take into account that a poor loading speed is the main cause of user bounce and how Google currently prioritizes “mobile first” , that is, it takes your performance on smartphone as its main graph.
Other aspects worked on are the strategic selection of keywords , the use of content clusters or the creation of links.
SEO tactics in companies
The importance of search intent
Search engines are increasingly making more efforts to understand not only what users are searching for grammatically but also with what intention they do so. If you want to optimize your content well, you should start considering your users' point of view.
This means not focusing only on words with high search volume and/or low competition but on finding those that can best identify our content with a specific search intention .
Focus on the audience, not the algorithms
A good SEO strategy should not seek to respond to the requirements of an evolving and changing algorithm, but rather should focus on the user.
We cannot forget that the primary objective of search engines is to respond to their needs, so if we focus on offering content that is truly valuable to them, we will end up obtaining better results.