Mobile advertising explained by HilltopAds: WAP traffic, mobile ad formats and the best ads
Posted: Sun Dec 22, 2024 6:13 am
Mobile advertising is the next big thing. Why? Because more than 58% of people prefer mobiles over desktop computers. Social networks and even search engines are also adapting to this trend and focusing on mobiles.
Today we will discuss the details of mobile advertising: what it is, where it is now, why it is important, what are its formats and what are the best examples. Let's learn how to take advantage of the potential of mobile advertising.
What is mobile advertising?
Mobile advertising refers to ads that appear on mobile phones or tablets . As part of digital marketing, mobile campaigns help increase brand awareness, generate leads, sell products, and achieve other marketing goals.
Mobile ads generate WAP traffic which stands for Wireless Application Protocol . When choosing a bid, make sure your advertiser accepts mobile users if you want to work with WAP traffic. Just like desktop ads, mobile ads can generate free or paid traffic.
Mobile marketing publishers typically charge advertisers for ad placement. Generally, there are three types of publishers :
Website owners or webmasters, who offer poland country code for whatsapp their web pages for mobile digital advertising
App owners who display in-app ads to all free members or provide an ad-free experience to paying members.
Social networks where influencers charge money to promote brands, similar to desktop campaigns.
Evolution of mobile advertising
Just as web advertising started with pop-ups , WAP advertising started with SMS . The arrival of smartphones in 2007 has changed the paradigm by adding different types of mobile advertising: banners, interstitials, videos, natives, etc. - a pocket-sized microcomputer has become a reality.
The future of mobile advertising is bright . Mobile users account for more than 50% of global traffic. This share is set to grow because mobile phones are actively used for shopping, gaming, reading, socializing and posting. Modern mobile ads are easy to understand and accessible to both young and old.
Importance of mobile advertising
The mobile version of a website determines its ranking . Google web crawlers prioritize mobile UX . In order for your website to rank high in search engine results pages (SERPs), you should focus on the mobile version of a website, even if it targets desktop users.
Precise targeting options . Marketing trends point to the importance of big data marketing and personalized ads . Mobile ads can be successful in both cases because all smartphones collect more data about their users than desktop computers do . Target users by age, carrier, favorite websites, gender, Internet connection, language, location, operating system, purchasing habits, device type, etc.
Multi-Platform Advertising Campaigns . An ad for many locations is similar to a sword used to slash, stab, cut, deflect, block, parry, and riposte. And while a spear, halberd, axe, club, or shield are better suited for specific tasks, none of them are as universal.
Easier to engage users . People spend 4-5 hours a day on apps. Showing ads there increases the chances of impressions, clicks, and conversions. Plus, the mobile format makes these ads look more native and comprehensive.
Effective marketing channel . Mobile advertising has an average response rate of 2.72% , with the best campaigns achieving 11.78%. Even offline campaigns achieved a response rate of 0.29%, well above the Internet average.
Mobile ad formats
There are many advertising formats, and mobile ads are no exception. Mobile marketing examples overlap with desktop marketing, but there are some unique formats:
Graphic advertising
Ads Small rectangular ads that appear at the top or bottom of mobile apps or websites.
Interstitial ads are full-screen ads that appear between content transitions, such as a screen change in an app or web page.
Native ads : Ads blend seamlessly into content.
Video advertising
Pre-rolls : Video ads that play before video content, such as YouTube videos
Mid-rollers : Video ads that interrupt the content of a video midway through
Post-rolls : Video ads that play after the video content, such as when a YouTube video ends
In-stream : Video ads shown within streaming content, such as live broadcasts or online TV shows.
Exit streams : Video ads are shown outside of streaming content, typically within articles or apps
Search advertising
Text ads text ads that appear next to search results or within text content
Image ads : Visual ads that appear next to search results or content and typically consist of an image and text.
In-app advertising
Banners : small ads in mobile apps
Interstitials Full-screen ads between app content transitions
Native ads ads designed to blend seamlessly with app content
Reward ads video ads that offer in-app rewards for watching them
Offerwall Ads – Ads that present users with various offers or rewards in exchange for specific actions.
Social media advertising
Sponsored posts : Paid social media posts that appear in users' feeds
Story Ads Full-screen vertical ads on social media
Carousel ads ads with multiple images or videos that users can swipe through
Collections Ads Ads for collections of products or items
Branded Filters and Lenses - Brand sponsored augmented reality filters for promotional purposes
Rich Media Advertising
Expandable ads ads with interactive elements that expand when you interact with them
Multimedia banners interactive ads with video or mini-games
Interactive ads ads that allow user participation through swiping, tapping or interaction
Location-based advertising
Geofencing ads ads targeting users in specific geographic areas
Beacon Ads Ads using Bluetooth beacons to deliver targeted content to nearby devices
Location-targeted ads Advertising targeted to users based on their current or past location.
Today we will discuss the details of mobile advertising: what it is, where it is now, why it is important, what are its formats and what are the best examples. Let's learn how to take advantage of the potential of mobile advertising.
What is mobile advertising?
Mobile advertising refers to ads that appear on mobile phones or tablets . As part of digital marketing, mobile campaigns help increase brand awareness, generate leads, sell products, and achieve other marketing goals.
Mobile ads generate WAP traffic which stands for Wireless Application Protocol . When choosing a bid, make sure your advertiser accepts mobile users if you want to work with WAP traffic. Just like desktop ads, mobile ads can generate free or paid traffic.
Mobile marketing publishers typically charge advertisers for ad placement. Generally, there are three types of publishers :
Website owners or webmasters, who offer poland country code for whatsapp their web pages for mobile digital advertising
App owners who display in-app ads to all free members or provide an ad-free experience to paying members.
Social networks where influencers charge money to promote brands, similar to desktop campaigns.
Evolution of mobile advertising
Just as web advertising started with pop-ups , WAP advertising started with SMS . The arrival of smartphones in 2007 has changed the paradigm by adding different types of mobile advertising: banners, interstitials, videos, natives, etc. - a pocket-sized microcomputer has become a reality.
The future of mobile advertising is bright . Mobile users account for more than 50% of global traffic. This share is set to grow because mobile phones are actively used for shopping, gaming, reading, socializing and posting. Modern mobile ads are easy to understand and accessible to both young and old.
Importance of mobile advertising
The mobile version of a website determines its ranking . Google web crawlers prioritize mobile UX . In order for your website to rank high in search engine results pages (SERPs), you should focus on the mobile version of a website, even if it targets desktop users.
Precise targeting options . Marketing trends point to the importance of big data marketing and personalized ads . Mobile ads can be successful in both cases because all smartphones collect more data about their users than desktop computers do . Target users by age, carrier, favorite websites, gender, Internet connection, language, location, operating system, purchasing habits, device type, etc.
Multi-Platform Advertising Campaigns . An ad for many locations is similar to a sword used to slash, stab, cut, deflect, block, parry, and riposte. And while a spear, halberd, axe, club, or shield are better suited for specific tasks, none of them are as universal.
Easier to engage users . People spend 4-5 hours a day on apps. Showing ads there increases the chances of impressions, clicks, and conversions. Plus, the mobile format makes these ads look more native and comprehensive.
Effective marketing channel . Mobile advertising has an average response rate of 2.72% , with the best campaigns achieving 11.78%. Even offline campaigns achieved a response rate of 0.29%, well above the Internet average.
Mobile ad formats
There are many advertising formats, and mobile ads are no exception. Mobile marketing examples overlap with desktop marketing, but there are some unique formats:
Graphic advertising
Ads Small rectangular ads that appear at the top or bottom of mobile apps or websites.
Interstitial ads are full-screen ads that appear between content transitions, such as a screen change in an app or web page.
Native ads : Ads blend seamlessly into content.
Video advertising
Pre-rolls : Video ads that play before video content, such as YouTube videos
Mid-rollers : Video ads that interrupt the content of a video midway through
Post-rolls : Video ads that play after the video content, such as when a YouTube video ends
In-stream : Video ads shown within streaming content, such as live broadcasts or online TV shows.
Exit streams : Video ads are shown outside of streaming content, typically within articles or apps
Search advertising
Text ads text ads that appear next to search results or within text content
Image ads : Visual ads that appear next to search results or content and typically consist of an image and text.
In-app advertising
Banners : small ads in mobile apps
Interstitials Full-screen ads between app content transitions
Native ads ads designed to blend seamlessly with app content
Reward ads video ads that offer in-app rewards for watching them
Offerwall Ads – Ads that present users with various offers or rewards in exchange for specific actions.
Social media advertising
Sponsored posts : Paid social media posts that appear in users' feeds
Story Ads Full-screen vertical ads on social media
Carousel ads ads with multiple images or videos that users can swipe through
Collections Ads Ads for collections of products or items
Branded Filters and Lenses - Brand sponsored augmented reality filters for promotional purposes
Rich Media Advertising
Expandable ads ads with interactive elements that expand when you interact with them
Multimedia banners interactive ads with video or mini-games
Interactive ads ads that allow user participation through swiping, tapping or interaction
Location-based advertising
Geofencing ads ads targeting users in specific geographic areas
Beacon Ads Ads using Bluetooth beacons to deliver targeted content to nearby devices
Location-targeted ads Advertising targeted to users based on their current or past location.