How to design highly qualified leads and increase the attractiveness of our platform?
Posted: Sun Dec 22, 2024 6:09 am
You may have already heard the term leads in business jargon, but without really knowing what was behind it. In this article, we come back to this somewhat mysterious but nevertheless essential notion!
Summary
Leads: what are they and what are they for?
A lead is a contact obtained, either by direct contact or via a form to be filled philippine whatsapp number out during registration or when an Internet user wishes to access a resource for example. The data collected is generally the name, first name, email address, telephone number and sometimes age or place of residence. This information collected makes it possible to re-establish contact (via emails, newsletters, text messages, etc.) with a potential future customer and therefore generate additional sales.
Being able to develop leads is essential to continue growing your business or project. Indeed, the data collected is used to identify whether your lead matches your target and therefore, subsequently, to increase your turnover.
How to design leads?
The form is one of the most effective ways to provide leads. It must be simple, short and effective. A form that is too long discourages the prospect. Several techniques exist: contact request, demo request, download a sales brochure, download a webinar replay, etc. Think about varying the forms and adding calls-to-action to encourage Internet users to fill out your forms: "see the rest of the videos", "discover the rest by downloading the PDF"... For example, the Prépa+ platform , which offers free video math lessons for preparatory classes, asks you to provide several pieces of information when registering, such as first and last name, email address and academic background.
A second important point to successfully generate leads is to optimize the UX or UI of its interface. This attracts and keeps prospects.
Then, improving your SEO on search engines and being well positioned on keywords allows you to increase the traffic of your platform and therefore increase your leads.
Finally, creating webinars or physical events is also an interesting way to prospect and above all to find future clients!
Prioritize the quality of your leads over the quantity
The difference between a lead and a qualified lead is very important: a simple lead is a prospect who is not ready to convert, a qualified lead has a better chance of conversion and will necessarily lead you to a higher ROI. It is therefore essential to focus your efforts, time and money on acquiring qualified or even ultra-qualified leads in order to obtain interesting results. Similarly, it is more profitable to send fewer emails but of very good quality, rather than drowning your prospects.
A qualified lead is especially possible when the person has provided their information voluntarily and has done so because they are interested in your sector. This person then perfectly matches your target. Trainy.co is a good example of this. The free training platform in finance, auditing and consulting collects key information about its users such as first and last name, email address, educational background and future training prospects. Thus, it is able to offer each user a suitable course and targeted offers.
Generating highly qualified leads is also a way to guarantee that the service offered is free. Prépa+ and Trainy.co are 100% free math and finance training platforms, and this is largely made possible by obtaining highly qualified leads. With the data collection, they are able to offer their partner companies and schools specific data and profiles, and in return, to offer their users suitable schools or sectors and companies.
Summary
Leads: what are they and what are they for?
A lead is a contact obtained, either by direct contact or via a form to be filled philippine whatsapp number out during registration or when an Internet user wishes to access a resource for example. The data collected is generally the name, first name, email address, telephone number and sometimes age or place of residence. This information collected makes it possible to re-establish contact (via emails, newsletters, text messages, etc.) with a potential future customer and therefore generate additional sales.
Being able to develop leads is essential to continue growing your business or project. Indeed, the data collected is used to identify whether your lead matches your target and therefore, subsequently, to increase your turnover.
How to design leads?
The form is one of the most effective ways to provide leads. It must be simple, short and effective. A form that is too long discourages the prospect. Several techniques exist: contact request, demo request, download a sales brochure, download a webinar replay, etc. Think about varying the forms and adding calls-to-action to encourage Internet users to fill out your forms: "see the rest of the videos", "discover the rest by downloading the PDF"... For example, the Prépa+ platform , which offers free video math lessons for preparatory classes, asks you to provide several pieces of information when registering, such as first and last name, email address and academic background.
A second important point to successfully generate leads is to optimize the UX or UI of its interface. This attracts and keeps prospects.
Then, improving your SEO on search engines and being well positioned on keywords allows you to increase the traffic of your platform and therefore increase your leads.
Finally, creating webinars or physical events is also an interesting way to prospect and above all to find future clients!
Prioritize the quality of your leads over the quantity
The difference between a lead and a qualified lead is very important: a simple lead is a prospect who is not ready to convert, a qualified lead has a better chance of conversion and will necessarily lead you to a higher ROI. It is therefore essential to focus your efforts, time and money on acquiring qualified or even ultra-qualified leads in order to obtain interesting results. Similarly, it is more profitable to send fewer emails but of very good quality, rather than drowning your prospects.
A qualified lead is especially possible when the person has provided their information voluntarily and has done so because they are interested in your sector. This person then perfectly matches your target. Trainy.co is a good example of this. The free training platform in finance, auditing and consulting collects key information about its users such as first and last name, email address, educational background and future training prospects. Thus, it is able to offer each user a suitable course and targeted offers.
Generating highly qualified leads is also a way to guarantee that the service offered is free. Prépa+ and Trainy.co are 100% free math and finance training platforms, and this is largely made possible by obtaining highly qualified leads. With the data collection, they are able to offer their partner companies and schools specific data and profiles, and in return, to offer their users suitable schools or sectors and companies.