Content & Experience
Posted: Thu Jan 23, 2025 8:20 am
According to Scott Brinker’s classification, the MarTech map can be divided into the following six major areas:
MarTech Landscape can be divided into six major areas: advertising and promotion, content and experience, community and relationship, business and sales, data, process and management｜Super 8
Advertising & Promotion: Various tools and platforms that apply technology to advertising, optimization and effectiveness evaluation, such as keyword advertising and social media advertising.
: This field covers content bc data taiwan phone number management, as well as the use of technology to create and optimize content that is more interesting to the target audience and a better user experience to deliver the value of products or services, such as website UIUX design, SEO Search engine optimization, blog marketing.
Social & Relationships: Various tools and platforms that increase brand involvement and loyalty through social management and customer relationship management, such as Social CRM and chatbots .
Commerce & Sales: Various tools and platforms that promote transactions and improve conversion rates through e-commerce systems and sales automation, such as e-commerce store platforms SHOPLINE, CYBERBIZ, Shopify, 91APP, etc.
MarTech Landscape can be divided into six major areas: advertising and promotion, content and experience, community and relationship, business and sales, data, process and management｜Super 8
Advertising & Promotion: Various tools and platforms that apply technology to advertising, optimization and effectiveness evaluation, such as keyword advertising and social media advertising.
: This field covers content bc data taiwan phone number management, as well as the use of technology to create and optimize content that is more interesting to the target audience and a better user experience to deliver the value of products or services, such as website UIUX design, SEO Search engine optimization, blog marketing.
Social & Relationships: Various tools and platforms that increase brand involvement and loyalty through social management and customer relationship management, such as Social CRM and chatbots .
Commerce & Sales: Various tools and platforms that promote transactions and improve conversion rates through e-commerce systems and sales automation, such as e-commerce store platforms SHOPLINE, CYBERBIZ, Shopify, 91APP, etc.