What do you think is important when philippines number list creating a content marketing strategy?
"There are several elements that make up a content marketing strategy. The first and most important: the purpose and the KPIs (key performance indicators). Otherwise, we act spontaneously, we don't know whether our activities are having an effect and, ultimately, which activities to focus on and which to abandon. It is also crucial to audit our own activities and analyse the competition in order to draw conclusions and recommendations for our future actions. The whole content marketing revolves around the customer, understanding their needs and therefore it is also extremely important to build personas (a real picture of our customers), or at least gather as much information as possible about the target group. From there, we will derive the other elements: such as the choice of content formats or communication channels."
Anna Ledwoń-Blacha, More Bananas
Conducting an audit: for whom? What type of content?
A content marketing audit allows you to analyze the effectiveness of your current content and understand which content resonates best with your target audience. The key here is to understand the buyer persona, i.e. create an accurate profile of the ideal customer and an analysis of the target audience, allowing you to tailor content to their needs.