Who will be involved in the decision-making process?
Posted: Thu Jan 23, 2025 6:35 am
They share case studies from their industry
Sharing case studies from a similar position
Include fonts, images, and samples they want to associate with their brand
You can find future questions in the attachment.
Include a similar client-based video case study and reviews if possible
Secret #5 – Always meet the requirements correctly
Many proposals have almost everything but fail to fully meet the customer's needs. During customer meetings, always ask the following questions:
What problem is the customer trying to solve? What pain are they experiencing? How big is the pain?
What is their budget?
What are their goals and expectations? What will make them happy?
What does the perfect result look like?
Secret #6 – Use copywriting principles to persuade customers
Gone are the days when writing a proposal czech republic whatsapp number database was boring. Now, the art of copywriting should be used to persuade the reader and convince them to read the entire proposal. Learn some copywriting formulas to add some spirit and character to your proposal writing. Use the AIDCA rule to allow the reader to take an action. What is the AIDCA rule? Attention: Grab their attention with a great opening. Interest: Convince them to read the proposal with interesting facts. Desire: Show them a before and after of the situation where they will achieve their desire. Conviction: Add social proof and testimonials to make them believe. Action: Give them a sign, ask them a question, or take the next step.
Secret #7 – Use risk-reducing power guarantee offers to stop questioning
What is a power guarantee offer? A power guarantee is a simple offer like a 30-day money-back guarantee. If you truly believe in your services, you can always make an offer that will reduce the risk for the client. It is mostly based on the performance of your own agency or business. It includes a guarantee that if things go wrong, the client can always ask for a refund. This will put you ahead of the game.
Sharing case studies from a similar position
Include fonts, images, and samples they want to associate with their brand
You can find future questions in the attachment.
Include a similar client-based video case study and reviews if possible
Secret #5 – Always meet the requirements correctly
Many proposals have almost everything but fail to fully meet the customer's needs. During customer meetings, always ask the following questions:
What problem is the customer trying to solve? What pain are they experiencing? How big is the pain?
What is their budget?
What are their goals and expectations? What will make them happy?
What does the perfect result look like?
Secret #6 – Use copywriting principles to persuade customers
Gone are the days when writing a proposal czech republic whatsapp number database was boring. Now, the art of copywriting should be used to persuade the reader and convince them to read the entire proposal. Learn some copywriting formulas to add some spirit and character to your proposal writing. Use the AIDCA rule to allow the reader to take an action. What is the AIDCA rule? Attention: Grab their attention with a great opening. Interest: Convince them to read the proposal with interesting facts. Desire: Show them a before and after of the situation where they will achieve their desire. Conviction: Add social proof and testimonials to make them believe. Action: Give them a sign, ask them a question, or take the next step.
Secret #7 – Use risk-reducing power guarantee offers to stop questioning
What is a power guarantee offer? A power guarantee is a simple offer like a 30-day money-back guarantee. If you truly believe in your services, you can always make an offer that will reduce the risk for the client. It is mostly based on the performance of your own agency or business. It includes a guarantee that if things go wrong, the client can always ask for a refund. This will put you ahead of the game.