What is the TikTok Creator Fund?
Posted: Thu Jan 23, 2025 5:45 am
The TikTok Creator Fund is an official fund set up by the app to compensate creators for their content.
According to the platform itself, the purpose of the funding is to "reward" users for their "incredible TikTok videos and creativity."
A few months after the Creator Fund was first announced in June 2020, the germany b2b leads official TikTok account @CreatorPortal posted a series of videos detailing what the fund was and how it would work.
Screenshot from the TikTok Creator Fund explainer video.
Here are some simple facts:
TikTok Creator Fund was established in 2020 with an initial investment of $200 million. Currently, TikTok aims to expand the size of the fund to more than $1 billion within three years.
Compensation and eligibility for the Creator Fund are based on creator metrics. This includes meeting specific thresholds for views and engagement.
One of the fund’s original missions was to provide creators with the means to “make a living” and “fuel their careers” through TikTok.
TikTok is adamant that they want the fund to have creators of all types and sizes (hint: not just beauty/fashion vloggers or stereotypical “influencers”).
The fund also emphasizes the importance of "original and authentic" content, which ties in closely with TikTok's mission to "inspire joy and creativity."
Note: The TikTok Creator Fund focuses on compensating creators for organic content rather than sponsored content. This is in contrast to the TikTok creator marketplace, where brands directly hire and pay creators to promote posts.
TikTok claims the fund is to support creators. Read between the lines and consider other motivations, such as:
According to the platform itself, the purpose of the funding is to "reward" users for their "incredible TikTok videos and creativity."
A few months after the Creator Fund was first announced in June 2020, the germany b2b leads official TikTok account @CreatorPortal posted a series of videos detailing what the fund was and how it would work.
Screenshot from the TikTok Creator Fund explainer video.
Here are some simple facts:
TikTok Creator Fund was established in 2020 with an initial investment of $200 million. Currently, TikTok aims to expand the size of the fund to more than $1 billion within three years.
Compensation and eligibility for the Creator Fund are based on creator metrics. This includes meeting specific thresholds for views and engagement.
One of the fund’s original missions was to provide creators with the means to “make a living” and “fuel their careers” through TikTok.
TikTok is adamant that they want the fund to have creators of all types and sizes (hint: not just beauty/fashion vloggers or stereotypical “influencers”).
The fund also emphasizes the importance of "original and authentic" content, which ties in closely with TikTok's mission to "inspire joy and creativity."
Note: The TikTok Creator Fund focuses on compensating creators for organic content rather than sponsored content. This is in contrast to the TikTok creator marketplace, where brands directly hire and pay creators to promote posts.
TikTok claims the fund is to support creators. Read between the lines and consider other motivations, such as: