Case study: successful crisis email campaigns
Posted: Thu Jan 23, 2025 5:32 am
Therefore, you must plan your campaigns carefully and allow breathing space between sends. The good news is that you can identify when your email pipeline is being overused—tracking unsubscribe and complaint rates can help. Opt out Some of your subscribers may decide to abandon you even if you're not very aggressive about email frequency. Although the law requires you to include an unsubscribe link in your email footer, it's a good idea to also give your recipients the option to opt out.
This way, you give them control over what linkedin data types of messages they still want to receive from you and which messages they can't send. Okay, they’ll saynoto some of your mass emails, but hey – you’ll stop them from unsubscribing. Now, let’s talk about the nitty-gritty of email—your content. It all depends on the email type. A newsletter will have a different structure, more links, and different goals than a product launch email or promo code sales push.
Depending on the type, you'll architect your content differently and test it with unique hypotheses in each architecture. For example: Your Black Friday hypothesis is – If we offer a discount on our products, we will sell X amount (of whatever you sell). The hypothesis for yournew contentproduct email is – if we embed a video at the top, it will increase click-through rates by X.
This way, you give them control over what linkedin data types of messages they still want to receive from you and which messages they can't send. Okay, they’ll saynoto some of your mass emails, but hey – you’ll stop them from unsubscribing. Now, let’s talk about the nitty-gritty of email—your content. It all depends on the email type. A newsletter will have a different structure, more links, and different goals than a product launch email or promo code sales push.
Depending on the type, you'll architect your content differently and test it with unique hypotheses in each architecture. For example: Your Black Friday hypothesis is – If we offer a discount on our products, we will sell X amount (of whatever you sell). The hypothesis for yournew contentproduct email is – if we embed a video at the top, it will increase click-through rates by X.