Soul Surfer. sports marketing The athlete Ana Peleteiro Brión receives the support

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Thus, a general marketing campaign for sports is closely related to the benefits that sports practice brings to a healthy diet and lifestyle. An example is the case of Banco Santander and the “1|2|3 a correr” initiative. Sports marketing Marketing of sports products or services: The marketing of sports products or services focuses on the specific sale of products through sports. In this way, these products or services are associated with the values ​​of the sport or athlete who is communicating them. This type of campaign is very useful to attract the target audience and build loyalty.

Influencers are frequently used to gain tunisia consumer mobile number list loyalty, as they are great prescribers. In fact, many athletes have also achieved fame, for example, as models. This is the case of athletes David Beckham and Michael Jordan, who have gone far beyond advertising in sports. The sportswear or healthy food sectors often create campaigns with these characteristics. Some examples of this are: Bethany Hamilton is a surfer who at the age of 9 received sponsorship from Rip Curl. At the age of 13, she lost an arm due to a shark attack.

Years later, a film was even made about her story: of Adidas and shows it both in her Instagram profile description and in the clothes she wears in her posts. sports marketing The padel player Fernando Belasteguín, better known as "Bela", has the Asics Padel equipment: sports marketing The triathlete Saleta Castro shares a type of protein-rich yogurt on her networks and tells us about her nutrition: sports marketing Tia-Clair Toomey, Australian weightlifter and CrossFit Games athlete, always goes with True proteins.