What types of CP are there?
Posted: Thu Jan 23, 2025 4:52 am
Conventionally, commercial proposals can be divided into three types.
"Cold" proposals
They are sent to an audience that is not familiar with the product. Most often, such CPs are used by beginning entrepreneurs or freelancers who have just entered the market and have not yet managed to build up their contact base. The main task is to attract attention.
Cold mailings do not contain personalized offers, they are the same for the entire base. Since the recipients did not give their consent to receive letters from an unknown company, such letters are often poland telegram data considered spam, they are rarely opened. There is a risk that due to complaints from recipients, mail systems will block the sender's address, and the budget for creating such letters will be wasted.
"Warm" offers
"Cold" offers work much more effectively if they are personalized, made "warmer". To do this, you need to study in more detail the company to which you are sending the CP, find the contacts of the person who is responsible for the area of interest to you on the client's side, and address your offer to him personally.
In the text, use facts about the company that will help demonstrate your awareness and establish contact. For example, if you are promoting a business, then show the benefits you can give to the client, share cases from their niche.
"Cold" proposals
They are sent to an audience that is not familiar with the product. Most often, such CPs are used by beginning entrepreneurs or freelancers who have just entered the market and have not yet managed to build up their contact base. The main task is to attract attention.
Cold mailings do not contain personalized offers, they are the same for the entire base. Since the recipients did not give their consent to receive letters from an unknown company, such letters are often poland telegram data considered spam, they are rarely opened. There is a risk that due to complaints from recipients, mail systems will block the sender's address, and the budget for creating such letters will be wasted.
"Warm" offers
"Cold" offers work much more effectively if they are personalized, made "warmer". To do this, you need to study in more detail the company to which you are sending the CP, find the contacts of the person who is responsible for the area of interest to you on the client's side, and address your offer to him personally.
In the text, use facts about the company that will help demonstrate your awareness and establish contact. For example, if you are promoting a business, then show the benefits you can give to the client, share cases from their niche.