The good news is that this chaotic scenario can change. But to do so, you need to know your Buyer Personas.
Calm down! These are not a seven-headed bug!
Buyer personas are fictional representations of your ideal filipina telegram customers. They are based on real data about your customers’ demographics and behaviors, as well as a creation of their personal stories, motivations, goals, challenges, and concerns.
Understanding what buyer personas are
It would not be an exaggeration to say that buyer personas have many powers, just like famous superheroes. We can name several, see below:
They help define what type of content your blog should develop to achieve your goals.
They help you better understand the tone and style of language you should adopt when conversing with your audience.
They make you discover the issues of interest to your audience and their problems.
You understand how customers search for information and how they intend to consume more content.
The result you will achieve with this information is surprising. You will have qualitative and quantitative data at your disposal to develop the image of your ideal client and achieve the long-awaited goal you defined at the beginning of your blog.
Creating a buyer persona
Anyone who thinks that buyer personas emerge from crystal balls or can be created from the ideas we already have about our business is mistaken.
Sure! That helps a lot. However, it is not enough.
To define buyer personas, it is essential to conduct research based on surveys, interviews and data collection from potential customers.