Social Recruiting: How To Write Compelling Job Adverts
Posted: Wed Jan 22, 2025 8:20 am
In order to attract candidates to apply for your vacant position, you need to get the word out. When advertising a job via social media the headline, subject line and small description needs to stop the user from scrolling past and achieve that click through.
A one size fits all approach can be applied, but the demographic on twitter will respond differently to the demographic on Instagram meaning this generic way of advertising could potentially miss out on quality reach. Sure, targeting tactics is a key element, however, if your job advert doesn’t look appealing or say the correct information then that will reflect on the brand’s image and possibly the role itself.
FACEBOOK
Facebook has really evolved and offers a huge range of advertising formats to fit an lebanon phone number resource employer’s individual campaign goal. In this case, Facebook offers a call-to-action button which will link straight to your application page, an image to emphasise the job role, the main headline, a mini description and room for added subtitles on your post.
You’re able to fit 63,206 characters in a facebook subtitle, phew! That would almost be as long as the application itself! You need to be careful not to overindulge and only write what is necessary. The subtitle needs to say which company is recruiting and the job role itself in one or two sentences. You can expand and add a few adjectives like ‘enthusiastic’ or ‘creative’ to highlight the ideal candidate’s traits.
Your headline is the title of the job role and if there is space you can specify ‘job vacancy’ or location if more suitable.
The mini description or news feed link description is capped so you need to point out any important factors or perks, this would include the salary, skills, experience or qualifications a candidate must have prior to applying.
A one size fits all approach can be applied, but the demographic on twitter will respond differently to the demographic on Instagram meaning this generic way of advertising could potentially miss out on quality reach. Sure, targeting tactics is a key element, however, if your job advert doesn’t look appealing or say the correct information then that will reflect on the brand’s image and possibly the role itself.
Facebook has really evolved and offers a huge range of advertising formats to fit an lebanon phone number resource employer’s individual campaign goal. In this case, Facebook offers a call-to-action button which will link straight to your application page, an image to emphasise the job role, the main headline, a mini description and room for added subtitles on your post.
You’re able to fit 63,206 characters in a facebook subtitle, phew! That would almost be as long as the application itself! You need to be careful not to overindulge and only write what is necessary. The subtitle needs to say which company is recruiting and the job role itself in one or two sentences. You can expand and add a few adjectives like ‘enthusiastic’ or ‘creative’ to highlight the ideal candidate’s traits.
Your headline is the title of the job role and if there is space you can specify ‘job vacancy’ or location if more suitable.
The mini description or news feed link description is capped so you need to point out any important factors or perks, this would include the salary, skills, experience or qualifications a candidate must have prior to applying.