Family people
Posted: Wed Jan 22, 2025 6:44 am
We worked according to the standard scheme for online advertising:
1. We generated a list of key phrases that a potential buyer uses to search for housing in the Krasnodar Region. We also took into account an important point: a person should be interested in comfort and premium class housing, and not a one-room apartment for one and a half million.
2. We compiled a list of regions from which the most likely move to Krasnodar Krai. For example, it is unlikely that there will be anyone willing to move from the Kola Peninsula - we did not advertise there. But people from the North often dream of retiring and living by the sea.
Working with regions was difficult. We put forward various hypotheses, tested them on limited budgets and looked at the results. In the end, we came up with a final list of regions that showed themselves best in advertising.
Maria Korolkova,
Head of Contextual Advertising Department, Promo Expert
3. We tested different portraits of the target audience, interests, and age categories.
We worked very deeply and tested the customer portraits. Our reasoning was as follows:
1. If a potential client considers the residential complex "Park Utrish" as their main residence, then this is one portrait, these people have their own interests, they lead one way of life.
2. If the client is considering the Utrish residential complex as a second home (something like a summer house by the sea), then these are completely different people, with different incomes, interests...
Maria Korolkova,
Head of Contextual Advertising Department, Promo Expert
First, we took 2 segments of the target audience:
Anapa is known as a children's resort, which bc data vietnam phone number potential buyers are families with children.
2. Military pensioners.
The village of Sukko in the suburbs of Anapa is known for its sanatoriums for military pensioners. They have a high pension, which fits into the concept of "comfort plus" housing. They are accustomed to relocation and willingly change their place of residence.
The customer proposed a promotion for military pensioners. They started promoting it.
There was also a series of hypotheses and tests to concretize the portrait of a potential buyer.
For example, on the territory of the residential complex there are professional tennis courts with a surface like at Roland Garros. There is no such surface in other cities of Krasnodar Krai, except perhaps in Sochi. We tried to target tennis players. But the hypothesis did not justify itself.
1. We generated a list of key phrases that a potential buyer uses to search for housing in the Krasnodar Region. We also took into account an important point: a person should be interested in comfort and premium class housing, and not a one-room apartment for one and a half million.
2. We compiled a list of regions from which the most likely move to Krasnodar Krai. For example, it is unlikely that there will be anyone willing to move from the Kola Peninsula - we did not advertise there. But people from the North often dream of retiring and living by the sea.
Working with regions was difficult. We put forward various hypotheses, tested them on limited budgets and looked at the results. In the end, we came up with a final list of regions that showed themselves best in advertising.
Maria Korolkova,
Head of Contextual Advertising Department, Promo Expert
3. We tested different portraits of the target audience, interests, and age categories.
We worked very deeply and tested the customer portraits. Our reasoning was as follows:
1. If a potential client considers the residential complex "Park Utrish" as their main residence, then this is one portrait, these people have their own interests, they lead one way of life.
2. If the client is considering the Utrish residential complex as a second home (something like a summer house by the sea), then these are completely different people, with different incomes, interests...
Maria Korolkova,
Head of Contextual Advertising Department, Promo Expert
First, we took 2 segments of the target audience:
Anapa is known as a children's resort, which bc data vietnam phone number potential buyers are families with children.
2. Military pensioners.
The village of Sukko in the suburbs of Anapa is known for its sanatoriums for military pensioners. They have a high pension, which fits into the concept of "comfort plus" housing. They are accustomed to relocation and willingly change their place of residence.
The customer proposed a promotion for military pensioners. They started promoting it.
There was also a series of hypotheses and tests to concretize the portrait of a potential buyer.
For example, on the territory of the residential complex there are professional tennis courts with a surface like at Roland Garros. There is no such surface in other cities of Krasnodar Krai, except perhaps in Sochi. We tried to target tennis players. But the hypothesis did not justify itself.