This blog is co-authored by Lindsey Mark, Global Cloud Solution Alliances Sr. Manager at Salesforce.
The beauty of the Pardot Lightning Landing Page Builder is that it allows marketers to create landing pages in Pardot independently and with ease. The interface and functionality is designed to be fully cambodia number intuitive and simple to use without the need for a demo or training.
Nevertheless, the Landing Page Builder is a brand new feature to Pardot, and therefore, it makes sense that users familiarise themselves with how it looks and works.
Even the most straightforward, user-friendly tools prompt questions from time to time, so the purpose of this blog is to show you the basics and pre-empt any questions you may have. We’ll also discuss best practices that will help you create the best landing pages possible.
If you’re reading this and wondering what this shiny new landing page tool even is, you can find all the details in our previous blog announcing the Lightning Landing Page Builder. We also recommend you visit the below links to understand how to prepare and configure the Landing Page Builder:
How to Prepare for the Pardot Lightning Landing Page Builder
Configuring Your Pardot Lightning App for the Landing Page Builder
Pardot Training Banner
Navigating the new Pardot Landing Page Builder
All of the new Lightning builders in Pardot look and feel similar, which means those already using the Lightning Email Builder will be able to navigate the tool even more easily.
Differentiating between builders
For example, in the top left-hand corner of the builder experience, you’ll see a label telling you which builder you’re currently using. Your drag-and-drop components sit on the left of the screen, with your canvas in the middle and styling and details in the right-hand column.
Salesforce slide: orienting users to the Lightning Builder
Image credit: Salesforce
Exiting the builder
For those that are new to Lightning builders, it may also be helpful to note the “back” button in the top-left is how to exit the builder and return to the Landing Page record home.
While the page doesn’t automatically save, it does remind the user that changes aren’t saved if they attempt to navigate away from a page where they’ve made changes.